Ad server changes on Identi.ca
Some users on identi.ca have noticed that we've changed our ad server on the site. I wanted to take some time to explain what's happening there, and why.
As mentioned before, we have been using AdBard on Identi.ca for almost 8 months. Although we support what AdBard is doing, we haven't been getting the kind of ad rates that we expected. AdBard is covering about 5-7% of the hosting costs of running identi.ca, with nothing left over to cover any percentage of the salaries of the people who support the site.
StatusNet, Inc -- our business -- is a small Open Source business focused primarily on a) selling software subscriptions to enterprise customers and b) providing premium upgrades to the status.net cloud service. We continue to support identi.ca single-handedly because we believe in the idea and in the community. It's a great "home planet" for the federated network of social sites we're trying to build. We love the site, we love the community, and the last thing we want to do is spoil the experience for people there.
But we do want to make sure that the site is sustainable for the future. Over the next few months, we'll be experimenting with ways to cover costs on identi.ca. We'll be extra careful to be responsive to users -- you can't run a community Web site without being responsive to the community.
Please feel free to let us know how you feel about the changes in the comments below (or on identi.ca itself).