Business Adoption and Case Studies

Impacts on different groups
Overall, in terms of business models, there are a lot of point use-cases that are being addressed right now, but nothing tying all of these individual point use cases at the moment.

Education
It is clear that there is value in microblogging as it is all about sharing, learning, and communicating in real time. Again, relevance is important. Important part is the federated part -> option of internal status.net or simply join identi.ca. There is no moderation system.

Communication within education settings can be increased by agreeing on a common hashtag. This can reduce the distance between participants.

With teaching, if students are not using a service (e.g. Moodle) already, then the student will feel forced to use the service.

There is a tool there that sends dents when you present a PowerPoint (combined with screen reader). This could be useful for visually impaired students.

It should be easy to make a microblog room for education settings (departments, classes, etc.).

Businesses
A convenient functionality would be the ability to spawn different groups (from a user perspective), how this is implemented as what kind of instance is another question.

Either we make a very focused app for one purpose we understand; or better, we provide a platform that is very easy for others to make their own apps in their own domain.

Food industry
RFID tags can be put on food (e.g. cows and bananas) to increase supply chain transparency and food traceability by having the RFID tag send out periodic notices or automatic notices for when an item reaches a certain point in the supply chain.

Healthcare industry
The healthcare industry can use sensors to microblog patients so that friends and family can monitor them. For example, sensors can be used to track when a medicine door is opened and closed to make sure a relative or friend is taking his or her medicine. This increases accountability. This idea can reduce costs from older systems for tracking health (lifeline). However, mobile phones are often not allowed in hospitals. A lot of very expensive proprietary systems in this area.

A lot of innovation will come from the developing world.

We don't have a sensor-based culture.

Trend monitoring
Hashtags are common ways to follow trends. Able to represent different systems in society through the conversations that are happening in them.

Financial and natural disasters
Could microblogs prevent the 2008 housing bubble? Microblog users can't make up fake financial information (sales, trends, etc.). Also, evacuation for Hurricane Katrina could have been improved through microblogging. It would be interesting to see how certain communities deal with this - reputation/trust network.

Reputation/Relevance conundrum
Authority based measures are based on the control model, so that might not work Karma systems might be complex in a federated model Problem in research areas where the people are most authoritative in the field are furthest from the technology Need some way to find the relations/connectivity, since the strength of the web is the ready availability of context Otherwise games happen The question is how to make it relevant to deal with extreme information overload.

There is a potential in the federated method

As substitute for IRC/RSS
Notices are used to for many purposes:
 * To follow the flow of information.
 * To provide an entry point to the web.
 * To increase traceability over RSS feeds.
 * To search for topics/memes. For example, if a user wants to go snowboarding, a bot or friend may make recommendations to links, users, or provide information.

Media
Aggregation of data

some other apps out there? BrainPark ScribbleLive