20+ Templates for Writing a Vision Statement for a Company

In this article, we are sharing templates and examples for startups, nonprofits, and established companies to craft compelling vision statements.

Vision Statement Templates and Examples

1. “To be the global leader in [industry] by [approach].”
   Example: “To be the global leader in electric vehicles by continuously innovating battery technology.”
2. “We aim to [achieve goal] for our customers through [method].”
   Example: “We aim to simplify financial management for small businesses through user-friendly cloud accounting software.”
3. “Our vision is to [create impact] in [industry] by [unique approach].”
   Example: “Our vision is to revolutionize healthcare by developing unique diagnostic tools.”
4. “To set the standard for [quality/innovation] in [industry] through [method].”
   Example: “To set the standard for sustainability in the fashion industry through circular economy practices.”
5. “We strive to [achieve goal] for [stakeholder group] while [secondary goal].”
   Example: “We strive to provide unparalleled customer service for our clients while fostering a culture of innovation.”
6. “To transform [industry] by [innovative approach] that [benefit].”
   Example: “To transform manufacturing by implementing smart factories that increase efficiency and reduce waste.”
7. “We envision a future where [ideal scenario] is possible through our [product/service].”
   Example: “We envision a future where space travel is accessible to all through our reusable rocket technology.”
8. “To lead the [industry] in [specific area] by consistently [action].”
   Example: “To lead the hospitality industry in guest satisfaction by consistently exceeding expectations through personalized experiences.”

Vision Statement Templates and Examples For Startups

1. “To [solve specific problem] for [target audience] through [innovative approach].”
   Example: “To revolutionize urban transportation for commuters through electric scooter sharing.”
2. “We aim to [disrupt industry] by [unique value proposition].”
   Example: “We aim to disrupt the food delivery industry by using autonomous drones for faster, eco-friendly deliveries.”
3. “We strive to [achieve goal] for [beneficiary] using [technology/method].”
   Example: “We strive to provide affordable healthcare for rural communities using telemedicine platforms.”
4. “We envision a world where [ideal scenario] is possible through [company’s contribution].”
   Example: “We envision a world where clean energy is accessible to all through our affordable solar technology.”
5. “Our goal is to [specific achievement] for [target group] in [geographic area].”
   Example: “Our goal is to empower small businesses in Canada with user-friendly e-commerce solutions.”
6. “To pioneer [new approach/technology] in [industry] that will [desired outcome].”
   Example: “To pioneer technology in supply chain management that will ensure transparency and efficiency.”
7. “We aim to be the [superlative] in [industry] by [unique approach].”
   Example: “We aim to be the most customer-centric fitness app by leveraging technology for personalized workout plans.”
8. “To create a future where [ideal scenario] is a reality through [company’s solution].”
   Example: “To create a future where language barriers don’t exist through our real-time translation earbuds.”

Vision Statement Templates and Examples For Nonprofit Organizations

1. “We envision a world where [social issue] is [desired state].”
   Example: “We envision a world where every child has access to quality education.”
2. “Our vision is to [create positive change] for [beneficiary group] through [approach].”
   Example: “Our vision is to end hunger for low-income families through community-supported agriculture programs.”
3. “To build a future where [ideal scenario] is possible for [target population].”
   Example: “To build a future where sustainable housing is possible for all urban residents.”
4. “We strive to [achieve goal] in [geographic area] by [method].”
   Example: “We strive to protect endangered species in Africa by creating wildlife corridors.”
5. “Our goal is to [address issue] for [beneficiary group] through [solution].”
   Example: “Our goal is to improve mental health for veterans through art therapy programs.”
6. “To create a society where [social change] is achieved through [organization’s efforts].”
   Example: “To create a society where gender equality is achieved through education and policy advocacy.”
7. “We aim to [solve problem] for [target group] by [approach].”
   Example: “We aim to reduce plastic pollution in coastal communities by promoting zero-waste lifestyles.”
8. “To empower [beneficiary group] to [achieve goal] through [method].”
   Example: “To empower rural women to become entrepreneurs through microfinance and skills training.”
9. “Our vision is a world free from [social issue] through [organization’s solution].”
   Example: “Our vision is a world free from human trafficking through prevention, rescue, and rehabilitation programs.”
10. “To be a catalyst for [positive change] in [sector/area] by [approach].”
    Example: “To be a catalyst for sustainable agriculture in developing nations by promoting permaculture techniques.

Creating Your Vision Statement

Brainstorming

Brainstorming is key to creating a powerful vision statement. Gather your team and set aside time to think big. Ask questions like: Where do you see the company in 5 or 10 years? What impact do you want to make on the world?

Don’t hold back – encourage wild ideas and build on each other’s thoughts. Write everything down, even if it seems silly at first. Sometimes the best ideas come from unexpected places.

Try different brainstorming techniques like mind mapping or the “6-3-5” method. This can help you generate lots of ideas quickly.

Using Examples

Look at examples from successful companies in your industry and beyond. What stands out to you? How do they convey their goals and values? Check out this article: 1500+ Best Company Vision and Mission Statements [by Industry]

Customizing for Your Company

Your vision statement should reflect what makes your company unique. Think about your brand identity and core values. What sets you apart from competitors?

Consider your company’s mission and how it ties into your long-term goals. Your vision should align with and expand on your mission.

Test your draft vision statement with employees and stakeholders. Does it resonate with them? Does it feel authentic to your company culture?

Tips and Best Practices

How to craft an effective vision statement for a company

Start by thinking about your company’s long-term goals. What do you want to achieve? How do you want to impact the world? Write down your ideas and refine them into a clear, inspiring statement. Keep it short – aim for 1-2 sentences, and make sure it’s easy to understand and remember.

Key elements to include in a compelling company vision statement

Your vision statement should be:

• Future-focused
• Inspiring
• Clear and concise
• Aligned with your company values
• Ambitious yet achievable

Include what you want to accomplish and how you’ll make a difference. Think big, but keep it realistic!

Structure of a strong vision statement

A strong vision statement often follows this structure:

1. Start with “To” or “We aim to”
2. State your main goal or purpose
3. Add how you’ll achieve it or who you’ll impact

For example: “To [main goal] by [how you’ll do it] for [who you’ll impact]”

What makes a powerful and engaging vision statement?

A powerful vision statement is:

• Memorable
• Motivating
• Unique to your company
• Easy to understand
• Focused on the future

It should excite your team and customers about where your company is headed.