A well-crafted mission statement can guide your decisions and inspire your team. It helps you stay focused on what’s important as your business grows. Your mission statement can also help customers understand what makes your company special. And templates can make writing a mission statement easier, because they give you a starting point and help you think about what to include. In this article, we’ll look at some useful templates and tips to help you create a strong mission statement for your company.
Mission Statement Templates and Examples
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“[Company name] exists to [core purpose] for [target audience] by [how you do it].”
Example: EcoClean Solutions exists to provide eco-friendly cleaning products for environmentally conscious consumers by offering a range of biodegradable and sustainable cleaning supplies. -
“To become the most trusted [product/service provider] in [local area], known for [key attribute].”
Example: “To become the most trusted bakery in Portland, known for organic, artisanal bread.” -
“Our vision is to bring [unique offering] to [target market], enhancing [aspect of life].”
Example: “Our vision is to bring affordable, eco-friendly home decor to young families, enhancing their living spaces.” -
“To grow into a [regional/national] leader in [industry], setting new standards for [key aspect].”
Example: “To grow into a regional leader in pet care, setting new standards for personalized animal nutrition.” -
“We aim to revolutionize [local industry] by introducing [innovative approach/product].”
Example: “We aim to revolutionize local coffee shops by introducing technology-powered personalized brewing.” -
“To create a [type of business] that becomes an integral part of [community], known for [unique quality].”
Example: “To create a bookstore that becomes an integral part of our neighborhood, known for fostering local authors.” -
“Our mission is to expand our [product/service] to serve [broader audience], while maintaining [core value].”
Example: “Our mission is to expand our handmade jewelry to serve a national market, while maintaining our commitment to ethical sourcing.” -
“To be recognized as the go-to [business type] for [specific need], exceeding expectations in [key area].”
Example: “To be recognized as the go-to tech repair shop for quick turnarounds, exceeding expectations in customer service.” -
“We envision our [business] as a model for [positive attribute] in the [industry], inspiring others to [action].”
Example: “We envision our restaurant as a model for sustainability in the food industry, inspiring others to reduce waste.” -
“To create a [business environment] where [target audience] can [benefit], fostering [positive outcome].”
Example: “To create a fitness studio where seniors can improve their health, fostering a vibrant community of active retirees.” - “To [action] [target] [outcome].”
Example: “To inspire creativity in young minds through innovative education.”
Mission Statement Templates For Startups
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“To [revolutionize/disrupt] [industry] by [innovative solution].”
Example: “To revolutionize transportation by developing autonomous flying vehicles.” -
“We envision a world where [problem] is eliminated through [your solution].”
Example: “We envision a world where food waste is eliminated through our inventory management system.” -
“[Your company] will be the leader in [industry] by [key differentiator].”
Example: “TechStart will be the leader in wearable technology by creating intuitive, life-enhancing devices.” -
“Our mission is to empower [target audience] to [achieve goal] through [your product/service].”
Example: “Our mission is to empower small businesses to compete globally through our affordable e-commerce platform.” -
“We aim to transform [industry/sector] by [innovative approach].”
Example: “We aim to transform education by providing personalized learning experiences.” -
“To create a future where [ideal scenario] is a reality for [target audience].”
Example: “To create a future where clean energy is a reality for every household.” -
“[Your company] will pioneer [new technology/approach] to solve [global challenge].”
Example: “GreenTech will pioneer sustainable materials to solve the global plastic pollution crisis.” -
“Our mission is to build a community of [target audience] united by [shared goal/interest].”
Example: “Our mission is to build a community of eco-conscious consumers united by sustainable living practices.” -
“To be the go-to [product/service] for [target audience], known for [key attribute].”
Example: “To be the go-to fitness app for busy professionals, known for personalized, time-efficient workouts.” -
“We strive to [ambitious goal] within [timeframe], revolutionizing [industry].”
Example: “We strive to make space tourism accessible to the average person within a decade, revolutionizing the travel industry.”
Mission Statement Templates For Nonprofit Organizations
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“A world where [social issue] is [resolved/eliminated] through [your approach].”
Example: “A world where child hunger is eliminated through community-based nutrition programs.” -
“To empower [target group] to [achieve goal] by providing [resources/support].”
Example: “To empower underprivileged youth to pursue higher education by providing mentorship and scholarships.” -
“Our mission is a [geographic area] free from [social problem], achieved through [your strategy].”
Example: “Our mission is a Southeast Asia free from human trafficking, achieved through education and legal advocacy.” -
“To be the catalyst for [positive change] in [community/sector] by [your unique approach].”
Example: “To be the catalyst for environmental conservation in urban areas by creating community-led green spaces.” -
“We envision a society where [ideal scenario] is a reality for all [target group].”
Example: “We envision a society where quality healthcare is a reality for all rural communities.” -
“To create a future where [social issue] is replaced by [positive alternative] through [your efforts].”
Example: “To create a future where illiteracy is replaced by universal education through mobile learning platforms.” -
“Our mission is to foster a world where [value] thrives, enabling [positive outcome].”
Example: “Our mission is to foster a world where cultural diversity thrives, enabling global understanding and peace.” -
“To be the leading force in [field/cause], inspiring [target audience] to [take action].”
Example: “To be the leading force in ocean conservation, inspiring coastal communities to protect marine ecosystems.” -
“We strive for a [geographic area] where [target group] have equal access to [resource/opportunity].”
Example: “We strive for a North America where all children have equal access to quality STEM education.” -
“To build a network of [stakeholders] working together to [achieve goal] for [beneficiaries].”
Example: “To build a network of volunteers working together to provide shelter for homeless veterans.”
Implementing the Mission Statement
Communicating to Employees
You need to make sure all your staff know and understand the mission statement:
- Share it during new hire orientations and team meetings.
- Put it up on office walls or computer backgrounds.
- Include it in employee handbooks and internal newsletters.
- You could hold workshops to discuss how the mission applies to different roles.
- Encourage managers to reference it when giving feedback or setting goals.
- Regular reminders keep the mission front of mind. You might spotlight employees who embody it well. Or share stories of how it’s shaping company decisions.
Incorporating into Branding
Your mission should also shine through in your company’s public image. Use it to inspire your logo, tagline, and visual style. Make sure it fits with the tone of your ads and social media posts.
Add your mission statement to your website’s “About Us” page. Include it in press releases and marketing materials. You could even print it on product packaging or business cards.
When crafting brand messages, ask if they align with your mission. Let it guide the causes you support and the partnerships you form. A consistent brand helps customers understand what you stand for.
Best Practices
How to craft an effective mission statement for a company
To craft an effective mission statement, start by thinking about your company’s purpose. What problem do you solve? Who do you serve? Keep it short and clear – aim for 1-3 sentences max. Get input from your team to make sure it captures your shared vision. Try writing a few drafts and get feedback before finalizing it.
Key components of a mission statement
A good mission statement should include your company’s purpose, values, and goals. Mention who you serve and how you help them. Touch on what makes your company unique. Keep it focused on your core mission rather than specific products. Use inspiring language that motivates your team and customers.
How to integrate core values into a company’s mission statement
To add core values to your mission statement, first identify 3-5 key values that drive your company. Then weave them into the language of your statement. For example, if “innovation” is a core value, you could say “We aim to innovate new solutions that [your mission].” Make sure the values feel authentic and align with your company culture.
How does a mission statement differ for a nonprofit organization compared to a for-profit business?
Nonprofit mission statements focus more on the cause or community they serve rather than products or profits. They often mention the specific problem they’re trying to solve. For-profit statements may highlight competitive advantages or business goals. But both should clearly state the organization’s purpose and impact.