Creating the ultimate one-pager for your business can help potential clients quickly understand what you offer. A well-crafted one-pager highlights your value proposition and brand identity succinctly. In this article, you’ll find examples and templates of exceptional one-pagers that effectively highlight your value proposition and brand identity.
One-Pager Templates
1. Basic Business Info Template
This customizable template covers the essentials. Include your business name, logo, mission statement, and key products or services. (Use a clean design with a simple color scheme that matches your brand identity.)
Template 1
[Your Business Name]
Logo:
[Your business logo]
Mission Statement:
[Write your mission statement]
Key Products/Services:
– [Product/Service 1]
– [Product/Service 2]
– [Product/Service 3]
Contact Information:
– Phone: [Your phone number]
– Email: [Your email address]
– Website: [Your website URL]
Design Tips:
– Use a clean, simple color scheme that matches your brand identity.
– Keep the layout uncluttered and easy to read.
2. Visual Storytelling Template
For a more dynamic look, this template uses visuals to tell your business story. You can incorporate photos, graphics, and icons. (Choose a color scheme that complements your visuals and stay consistent with your brand identity.)
Template 2
[Your Business Name]
Logo:
[Your business logo]
Our Story:
[Briefly narrate your business story here]
Key Visuals:
– [Insert a relevant photo or graphic here]
– [Insert another relevant photo or graphic here]
Core Values:
1. [Value 1]
2. [Value 2]
3. [Value 3]
Contact Information:
– Phone: [Your phone number]
– Email: [Your email address]
– Website: [Your website URL]
Design Tips:
– Use high-quality photos and graphics.
– Choose a color scheme that complements your visuals and aligns with your brand identity.
3. Client-Focused Template
Center this template around your clients by adding customer testimonials, success stories, and case studies.
Template 3
[Your Business Name]
Logo:
[Your business logo]
Customer Testimonials:
– โ[Testimonial 1]โ โ [Customer Name]
– โ[Testimonial 2]โ โ [Customer Name]
Success Stories:
– [Brief description of a success story]
– [Brief description of another success story]
Case Studies:
– [Title of Case Study 1] โ [Brief summary]
– [Title of Case Study 2] โ [Brief summary]
Contact Information:
– Phone: [Your phone number]
– Email: [Your email address]
– Website: [Your website URL]
Design Tips:
– Use bold headings to highlight key points.
– Choose a harmonious color scheme that enhances readability.
4. Product Showcase Template
If you want to spotlight your products, this template is ideal. Include high-quality images of your products along with descriptions and key features. Choose a design that makes your products stand out and match the color scheme to your brand.
Template 4
[Your Business Name]
Logo:
[Your business logo]
Featured Products:
– [Product Name 1]:
– Image: [Insert high-quality image]
– Description: [Brief description]
– Key Features: [List key features]
– [Product Name 2]:
– Image: [Insert high-quality image]
– Description: [Brief description]
– Key Features: [List key features]
Contact Information:
– Phone: [Your phone number]
– Email: [Your email address]
– Website: [Your website URL]
Design Tips:
– Use high-quality images to make your products stand out.
– Ensure the design aligns with your brandโs color scheme.
5. Event Promotion Template
Planning an event? This template is perfect. Include event details like date, time, location, and agenda. Add your logo and use a vibrant color scheme to catch the eye. Make sure to add visuals related to the event theme.
Template 5
[Your Business Name]
Logo:
[Your business logo]
Event Details:
– Event Name: [Name of the event]
– Date: [Event date]
– Time: [Event time]
– Location: [Event location]
– Agenda: [Brief agenda or schedule]
Call to Action:
[Example: Register Now at [website URL]]
Contact Information:
– Phone: [Your phone number]
– Email: [Your email address]
– Website: [Your website URL]
Design Tips:
– Use a vibrant color scheme to attract attention.
– Add visuals that relate to the event theme.
Crafting Your One Pager
Step 1: Developing the Core Message
Your core message should capture the essence of your business in a few sentences. Focus on what sets you apart and why potential customers should choose you:
- “We provide eco-friendly products that help reduce plastic waste.”
- “Our app makes budgeting simple and stress-free for everyday people.”
- “You can trust us for fast and reliable home repair services.”
- “Our coffee is sourced from small farms, ensuring quality and fair trade practices.”
- “We offer stylish and affordable fashion for young professionals.”
Step 2: Highlighting Key Information
Key information includes your business name, contact details, and what you do.
Examples:
- Business Name: Sunny Smiles Dental Contact: 123-456-7890, info@sunnysmiles.com Service: Family dental care
- Business Name: Fresh Groceries Contact: 987-654-3210, contact@freshgroceries.com Product: Organic produce delivery
- Business Name: Cozy Corners Cafรฉ Contact: 555-123-4567, hello@cozycorners.com Service: Specialty coffee and pastries
- Business Name: Tech Tutors Contact: 444-555-6666, support@techtutors.com Service: Online tech support and training
- Business Name: GreenThumb Landscaping Contact: 777-888-9999, team@greenthumb.com Service: Residential and commercial landscaping
Examples
Examples for Startups
A startup one-pager should highlight your unique value proposition, target market, and competitive advantage.
Example 1: Tech Innovators Inc.
- Unique Value: Software improving business workflows.
- Market: Small to medium businesses in the tech industry.
- Advantage: Patent-pending algorithms reducing operating costs by 30%.
Example 2: EcoHome Solutions
- Unique Value: Affordable and sustainable home building materials.
- Market: Eco-conscious homebuilders and architects.
- Advantage: 20% faster construction time with 15% cost savings.
Example 3: HealthPlus Wearables
- Unique Value: Smart health monitoring for chronic conditions.
- Market: Individuals aged 50+ with chronic health issues.
- Advantage: Continuous health monitoring with real-time alerts.
Product One-Pagers
Product one-pagers focus on the features and benefits of a specific product. Highlight how the product solves a particular problem for the target audience.
Example 1: Product (…)
- Features: Wireless connectivity, 10-hour battery life, waterproof.
- Benefits: Stay connected anywhere, extended usage, use in any conditions.
- Target Market: Outdoor enthusiasts and frequent travelers.
Example 2: Gadget (…)
- Features: Compact design, multi-functional with 10 tools, durable material.
- Benefits: Easy to carry, versatile use, long-lasting.
- Target Market: DIY enthusiasts and handymen.
Example 3: App (…)
- Features: User-friendly interface, secure payments, real-time updates.
- Benefits: Simple to use, safe transactions, stay informed.
- Target Market: Small business owners and freelancers.
Service One-Pagers
Service one-pagers should outline your service offerings, benefits, and unique features. Emphasize how your service meets specific needs for your target audience.
Example 1: Consulting Firm A
- Services: Business strategy, market analysis, growth planning.
- Benefits: Expert guidance, informed decisions, scalable growth.
- Target Audience: Startups and SMEs looking to expand.
Example 2: Cleaning Service B
- Services: Residential cleaning, commercial cleaning, eco-friendly options.
- Benefits: Sparkling clean spaces, tailored services, environmentally friendly.
- Target Audience: Homeowners, office managers, eco-conscious clients.
Example 3: Fitness Training C
- Services: Personal training, group classes, nutrition coaching.
- Benefits: Personalized plans, community support, healthy eating advice.
- Target Audience: Fitness enthusiasts, weight loss seekers, health-conscious individuals.
Q & A
What are the key elements to include in a business one-pager?
Include your business name, logo, and a brief overview. Add information about your products or services, target market, and unique selling points.
How can I create a compelling one-pager for my product?
Focus on your product’s main benefits. Use bullet points to list features. Include high-quality images and customer testimonials.
What are some tips for designing an effective one-pager template using Word?
Choose a clean, simple layout. Use headings and bullet points for easy reading. Include your logo at the top. (Make sure to use a readable font size!)
How do I summarize my business concept effectively on a single page?
Start with a strong, clear headline, and follow with a short, engaging summary of what your business does. Use bullet points to highlight key products, benefits, and your target market.