250+ Best Inspirational Company Core Values (Examples by Industry)

Companies with strong organizational core values tend to have higher levels of employee engagement, better customer service, more innovation, and greater financial success over time. In this article you will find examples of core values for the following industries:


Core values are the fundamental principles that guide an organization. They can be the foundation of how a company operates, and they help define what it stands for. Company core values are important because they help create a positive work environment where employees feel like they are part of something bigger than themselves and their jobs. Corporate values set standards for what is right and wrong in the company and give employees a sense of belonging which helps foster growth within the organization.

Mission, vision, and values of a company are often influenced by a particular leadership style. Are there any qualities and values that your leadership style reveal to you? This answer can help you define the mission, vision, and core values more authentically.
Find your answers and get inspired:

Qualities and Values of 10 Leadership Styles

These in-depth articles will provide more inspiration:

What Is Visionary Leadership? 7 Traits of a Visionary Leader
Charismatic Leadership: The Good, Bad, and Best Practices
What Is Transformational Leadership?
What Is Democratic Leadership?
What is Affiliative Leadership? The “People First” Approach
5 Main Principles of Laissez-Faire Leadership
What is Servant Leadership? 5 Must-Have Principles
What is Strategic Leadership? [Pros and Cons]

We created the most complete list of company core values examples for different industries. Follow the link under each section to open more examples for a particular industry.

Part 1
Innovation & Media


1. Be your own customer
2. Empower individuals
3. Design is not a luxury
4. Good work takes time
5. Optimize towards ideals
6. Simplify


1. Innovation – that makes a difference
2. Caring – maintain respectful relations with customers, partners, suppliers, Digimarc employees and communities
3. Loyalty – work collaboratively with Digimarc employees, partners, suppliers and customers to solve problems and achieve goals
4. Integrity – exhibit honesty and integrity at all times
5. Commitment – dedicated to the success of our customers, partners, Digimarc employees and shareholders
6. Knowledgeable – be experts in our fields


1. Judgement
2. Communication
3. Impact
4. Curiosity
5. Innovation
6. Courage
7. Passion
8. Honesty
9. Selflessness


1. Champion the mission (by living the mission)
2. Be a Host
3. Simplify
4. Every frame matters
5. Be a Cereal Entrepreneur
6. Embrace the adventure


1. Innovative
2. Collaborative
3. Sincere
4. Passionate
5. Playful


1. Self-Improvement
2. Integrity
3. Idealism
4. Courage
5. Honesty
6. Unselfishness
7. Self-Discipline
8. Self-Respect
9. Accountability
10. Dedication to Others

Full List: 80+ Core Values: Examples for Innovation and Media CompaniesSee also: Best Mission Statements: Technology and Media Companies 

Part 2
Social Networks and eCommerce


1. Focus on impact
2. Move fast
3. Be bold
4. Be open
5. Build social value


1. Open company, no bullshit
2. Build with heart and balance
3. Don’t #@!% the customer
4. Play, as a team
5. Be the change you seek


1. Our Members Come First
2. Relationships Matter
3. Be Open, Honest and Constructive
4. Demand Excellence
5. Take Intelligent Risks
6. Act Like an Owner

Full List: 70+ Core Values: Examples for Social Networks and eCommerce CompaniesSee also: Best Mission Statements Examples: (Social Networks, eCommerce)

Part 3


1. Genuine.
2. Exceptional.
3. Innovative.
4. Involved.

  1500+ Best Company Vision and Mission Statements [by Industry]


1. Passion means we use our drive and commitment to energize, engage and inspire others.
2. Courage means we are entrepreneurial and thus take risks, reach beyond boundaries and experiment.
3. Integrity means we are consistently open, honest, ethical and genuine.


1. Fanatical Support in all we do.
2. Results first, substance over flash.
3. Committed to Greatness.
4. Full Disclosure and Transparency.
5. Passion for our Work.
6. Treat fellow Rackers like Friends and Family.


1. Open company, no bullshit
2. Build with heart and balance
3. Don’t #@!% the customer
4. Play, as a team
5. Be the change you seek


1. Employees
2. Customer Service
3. Innovation
4. Integrity
5. Fun
6. Profitability


1. Innovation
2. Diversity and inclusion
3. Corporate social responsibility
4. Philanthropies
5. Environment
6. Trustworthy Computing


1. Respect for the Individual
2. Service to the Customer
3. Excellence Must Be a Way of Life
4. Managers Must Lead Effectively
5. Obligations to Stockholders
6. Fair Deal for the Supplier

Full List: 100 Core Values: Examples for Technology CompaniesSee also: 150+ Examples: Best Mission Statements: Technology and Media Companies 

Part 4
Travel & Accommodation

Four Seasons Hotels & Resorts

1. Supporting Sustainability
2. Building Communities
3. Advancing Cancer Research

Southwest Airlines

1. Work Hard
2. Desire to be the best
3. Be courageous
4. Display urgency
5. Persevere
6. Innovate
7. Follow The Golden Rule
8. Adhere to the Principles
9. Treat others with respect
10. Put others first
11. Be egalitarian
12. Demonstrate proactive Customer Service
13. Embrace the SWA Family
14. Have FUN
15. Don’t take yourself too seriously
16. Maintain perspective
17. Celebrate successes
18. Enjoy your work
19. Be a passionate Teamplayer
20. Safety and Reliability
21. Friendly Customer Service
22. Low Cost

Virgin Airlines

1. We think customer
2. We lead the way
3. We do the right thing
4. We are determined to deliver
5. Together we make the difference

Full List: 20+ Core Values: Examples for Travel and Accommodation CompaniesSee also: Mission Statements Examples for Travel and Accommodation Companies


Part 5
Finance and Insurance


1. Stewardship
2. The Best People
3. Client Value Creation
4. One Global Network
5. Respect for the Individual
6. Integrity

Pinnacle Financial Partners

1. Integrity
2. Fairness
3. Learning
4. Partnership
5. Results
6. Balance
7. Discipline


1. Integrity and ethical values
2. Direct, open, and honest communication
3. Commitment to clients
4. Product quality and reliability
5. Continual self-improvement / self renewal
6. Having fun
7. People as the source of our strength
8. Team-orientation / commitment to each other
9. Creativity / innovation / risk-taking
10. Strong work ethic

Full List: 60+ Core Values: Examples for Finance and Insurance Companies See also: Best Mission Statements: 170 Examples for Finance and Investment CompaniesSee also: Mission Statements Examples for Insurance Companies

Part 6
Food and Beverage

Ben and Jerry’s Ice-Cream

1. We strive to minimize our negative impact on the environment.

2. We strive to show a deep respect for human beings inside and outside our company and for the communities in which they live.

3. We seek and support nonviolent ways to achieve peace and justice. We believe government resources are more productively used in meeting human needs than in building and maintaining weapons systems.

4. We strive to create economic opportunities for those who have been denied them and to advance new models of economic justice that are sustainable and replicable.

5. We support sustainable and safe methods of food production that reduce environmental degradation, maintain the productivity of the land over time, and support the economic viability of family farms and rural communities.


1. Leadership: The courage to shape a better future
2. Collaboration: Leverage collective genius
3. Integrity: Be real
4. Accountability: If it is to be, it’s up to me
5. Passion: Committed in heart and mind
6. Diversity: As inclusive as our brands
7. Quality: What we do, we do well

  Best Mission Statements Examples (Non-Profit, Humanitarian)


1. Integrity
2. Accountability
3. Passion
4. Humility
5. Simplicity
6. A focus on success

Full List: 30+ Best Core Values: Examples for Food and Beverage CompaniesSee also: Best Mission Statements Examples for Food and Beverage Companies

Part 7
Construction and Production

Tetra Pak

Our core values define our culture and ‘the way we do things around here’. They inform our behaviour internally and externally; uniting people from different cultures, countries and backgrounds; enabling us to treat each other with mutual respect, and helping us work harmoniously together at Tetra Pak.

Our core values consist of four pairs:

Customer Focus & Long-Term View

We ensure we add value and inspire our customers because we recognise that they come to us by choice. We dare to lead with a focus beyond tomorrow and take opportunities to learn and grow.

Quality & Innovation

We do not compromise on quality. We relentlessly drive for better, fit-for-purpose solutions and breakthrough innovations.

Freedom & Responsibility

We have the freedom to take initiative and act decisively in the best interests of Tetra Pak and our customers. We take responsibility for our actions and contribute to the communities in which we operate.

Partnership & Fun

We respect and rely on one another and all our stakeholders for exceptional results. We enjoy working together and celebrating our achievements.

Dilawri Group of Companies

Dilawri Group of Companies and its employees are guided every day by a set of values that serve as the foundation for how we operate.

Passion for Excellence

To be the best, all the time.

Customer Focused

We ensure every customer is satisfied.


We promote an environment of collaboration and respect.


We are professional, ethical, honest and accountable.

Willingness to Grow

We continuously innovate and improve.

Make a Difference

We support the communities we serve.

The Auto Dealer CPAs

Members of the Executive Committee have identified the following organizational values:

Knowledge & Information
Automotive Dealership Industry Expertise
Valuable Resources
Integrity Among Members
Reciprocal Networking
Participation and Contributions
A Reputation of Excellence

Full List: 80+ Core Values: Examples for Construction and Production CompaniesSee also: Best Mission Statements Examples for Construction & Production Companies

Part 8
Real Estate

Cushman & Wakefield

Integrity & respect

Our foremost standards of conduct

Collaboration & trust

A culture of collaboration, trust and sharing of information


Confidence in each other to deliver the most creative and innovative services to our clients


Attract and develop the most talented professionals

Full List: 20 Best Core Values: Examples for Real Estate CompaniesSee also: Best Mission Statements Examples for Real Estate Companies

Part 9
Consumer Services and Products

Barnes & Noble Booksellers

1. Customer Service
2. Quality
3. Empathy
4. Respect
5. Integrity
6. Responsibility
7. Teamwork


1. Humbleness and willpower.
2. Leadership by example.
3. Daring to be different.
4. Togetherness and enthusiasm.
5. Cost-consciousness.
6. Constant desire for renewal.
7. Accept and delegate responsibility.

Procter & Gamble

1. Integrity
2. Leadership
3. Ownership
4. Passion for Winning
5. Trust

Full List: 70+ Best Core Values: Examples for Consumer Services and Products IndustrySee also: 294 Mission Statements Examples [Consumer Services & Products]

Part 10
B2B Products and Services

Wolters Kluwer

1. Focus on customer success
2. Make it better
3. Aim high and deliver
4. Win as a team

Adecco Group


We change the world of work, one job at a time
We are passionate about people: our colleagues, associates and clients
We make a difference for millions of people every year
We find people work, give them experience and the opportunity to build their futures
Quite simply, what we do is not a job, it’s our passion


We constantly take initiatives to empower people, fuel economies, and enrich societies
We take ownership and stand by our own results
We act upon opportunities
We learn fast from success and failure
We inspire others and continuously seek innovative solutions


  Best Mission Statements Examples [for Healthcare Companies]

We are the industry leader; our goal is to provide more work opportunities for more people
Work is a basic need and a basic right: by finding people the right job we provide them and their family with an income, status and a future
We promote diversity, equality and inclusivity in the workforce
We lead by example, we act with integrity and respect
We volunteer personal time and contribute to our communities

Team Spirit

We work together as one team
We share clients and associates across branches, business units and countries
We share ideas and best practises
We help our colleagues to grow personally and professionally
We work hard and have fun in what we do

Customer Focus

We live by and for our customers’ success, we want to be their top-of-mind and top-of-heart choice
We build lasting relationships with our clients and associates
We create value for our clients
We provide them with the best talent on time
We help them to be competitive through flexibility
We partner with our associates in their career development
We find them the best jobs to fit with their personal and professional life
We advise them in their career progression and support their learning

Full List: 90+ Core Values: Examples for B2B Products and Services IndustrySee also: 160 Mission Statements Examples [for B2B Services & Products]

Part 11
Energy and Chemicals

American Transmission Co.

1. Employees
2. Customers
3. Environment
4. Safety
5. Teamwork
6. Diversity
7. Community Interaction
8. Competitive Spirit
9. Improvement & innovation
10. Compliance
11. Fun


Our Core Values are:

Expect top performance and innovation;
Seek relentless improvement in all facets;
Drive to succeed with a sense of urgency;
Safety is not negotiable and will not be compromised;
Invest in our greatest asset: our people;
Foster a contrarian spirit;
Treat our stakeholders with respect and dignity;
We derive benefit from the Earth and take our environmental responsibility seriously; and
Conduct our business with honesty and integrity.

Full List: 70+ Best Core Values: Examples for Energy and Chemicals IndustrySee also: Mission Statements Examples for Energy and Chemicals Companies

Part 12



We believe in honesty, openness, trust, respect and reliability in all we do.


We believe we must strive for excellence in everything we do.


We believe that innovations drive our future success.


We believe that by taking ownership and acting with commitment we will achieve sustainable success.


We believe that connecting people and working in global teams is crucial to achieving our ambitious goals.


We are committed to operating sustainably and addressing our social and ethical responsibilities. We also respect the interests of all our stakeholders. Employees with a passion for innovation enjoy excellent development opportunities at Bayer.

In fulfilling our mission, we are guided by our corporate values. Represented by the acronym LIFE. LIFE stands for Leadership, Integrity, Flexibility and Efficiency.

Daiichi Sankyo

Core Values comprise the following: Innovation, Integrity, and Accountability.

Innovation – the introduction of new ideas, methods, or invention

Integrity – the quality of being honest and of always having high moral principles

Accountability – being responsible for the effects of your actions, and being willing to explain or be criticized for them

Full List: 20+ Best Core Values: Examples for Healthcare Industry

See also: Best Mission Statements Examples for Healthcare CompaniesLearn more: How to Write Inspiring Core Values? 5 Steps with Examples

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