A company’s vision and mission statement define its purpose, objectives, and values. In this article you will find examples of best company vision and mission statements for the following industries:
- Retail, Manufacturing and Science Mission Statements Part 1
- Technology and Media Mission Statements Part 2
- eCommerce & Social Networks Mission Statements Part 3
- Humanitarian and Non-Profit Mission Statements Part 4
- Travel & Accommodation Mission Statements Part 5
- Finance & Investments Mission Statements Part 6
- Insurance Mission Statements Part 7
- Food & Beverage Mission Statements Part 8
- Real Estate Mission Statements Part 9
- Construction & Production Mission Statements Part 10
- Healthcare Mission Statements Part 11
- Energy & Chemicals Industries Mission Statements Part 12
- B2B Products & Services Mission Statements Part 13
- Consumer Services & Products Mission Statements Part 14
A company mission statement is a statement of purpose, values, and goals of an organization. A good mission statement can help employees understand the organization’s goals and values as well as attract new customers by communicating the benefits of doing business with that company. A vision statement is a company’s broadest and most ambitious goal. A good vision statement should be concise, inspirational and future-oriented. It should also include what the company does, how it plans to do it, who its customers are and where it wants to go.
How do you write a short mission statement?
Answer the following questions and follow the template below:
1) What is our purpose?
2) What are our values? Why do we exist?
3) What do we want to accomplish?
Example: “Our company exists to [purpose] by [values] so that we can [accomplishments].”
Retail, Manufacturing and Science Mission Statements
To develop drugs to address significant unmet medical needs.
To Improve Every Life through Innovative Giving in Education, Community and the Environment.
The Home Depot is in the home improvement business and our goal is to provide the highest level of service, the broadest selection of products and the most competitive prices.
To make unique sports cars that represent the finest in Italian design and craftsmanship, both on the track and on the road.
Bain and Company
To help our clients create such high levels of economic value that together we set new standards of excellence in our respective industries.
Read more: FULL LIST: Best Mission Statements Examples: Retail, Manufacturing, Science
Technology and Media Mission Statements
Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through our apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers.
To enrich people’s lives with programmes and services that inform, educate and entertain.
To help bring creative projects to life.
To be one of the world’s leading producers and providers of entertainment and information, using its portfolio of brands to differentiate its content, services and consumer products.
To be a company that inspires and fulfills your curiosity.
To help humanity thrive by enabling all teams to work together effortlessly.
To satisfy curiosity and make a difference in people’s lives by providing the highest quality content, services and products that entertain, engage and enlighten.
The New York Times
To enhance society by creating, collecting and distributing high-quality news and information.
To enable people and businesses throughout the world to realize their full potential.
Shape the future of the Internet by creating unprecedented value and opportunity for our customers, employees, investors, and ecosystem partners.
Read more: Full List 150+ Examples: Best Mission Statements: Technology and Media Companies
Social Networks and eCommerce Mission Statements
To empower creators to make their best work and get it in front of the audience they deserve,
To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.
To give people the power to share and make the world more open and connected.
To become the number 1 fashion destination for 20-somethings globally.
To connect the world’s professionals to make them more productive and successful.
To make it easy to do business anywhere.
To give everyone the power to create and share ideas and information instantly, without barriers.
To build the Web’s most convenient, secure, cost-effective payment solution.
Read more: Full list: Best Mission Statements Examples: (Social Networks, eCommerce)
Humanitarian and Non-Profit Mission Statements
American Red Cross
To prevent and alleviate human suffering in the face of emergencies by mobilizing the power of volunteers and the generosity of donors.
Medecins Sans Fronteres
To help people worldwide where the need is greatest, delivering emergency medical aid to people affected by conflict, epidemics, disasters or exclusion from health care.
To collect, preserve, study, exhibit, and stimulate appreciation for and advance knowledge of works of art that collectively represent the broadest spectrum of human achievement at the highest level of quality, all in the service of the public and in accordance with the highest professional standards.
The Humane Society
Celebrating Animals, Confronting Cruelty.
The increase and diffusion of knowledge.
Read more: Full List: Best Mission Statements: Non-Profit, Humanitarian Organizations
Travel & Accommodation Mission Statements
Dedication to the highest quality of Customer Service delivered with a sense of warmth, friendliness, individual pride, and Company Spirit.
To provide authentic hospitality by making a difference in the lives of the people we touch every day.
To help people around the world plan and have the perfect trip.
Virgin America is a California-based airline that is on a mission to make flying good again, with brand new planes, attractive fares, top-notch service, and a host of fun, innovative amenities that are reinventing domestic air travel.
Read more: Best Mission Statements: Full List of Examples for Travel and Accommodation Companies
See also: 20+ Core Values: Examples for Travel and Accommodation Companies
Finance & Investments Mission Statements
1st Century Bancshares, Inc
1st Century Bank is committed to instant attention, supported by state-of-the-art technologies. Flexibility, whenever possible, to accommodate the unique needs of each customer.
1st Constitution Bancorp (NJ)
Our mission is to enhance shareholder value by making each of our operating units a driving force towards providing shareholders with a suitable rate of return on their investment.
1st Source Corporation
Our Mission – to help individuals, institutions, businesses and communities achieve security, build wealth and realize their dreams.
1st United Bancorp, Inc. (FL)
To Put You 1st.
3X Inverse Gold ETN Velocityshares
VelocityShares® is dedicated to providing sophisticated investors with unique solutions for portfolio and trading risk management.
Access National Corporation
Our mission is to provide progressive and superior financial solutions to the communities that we serve.
We are committed to serving the evolving needs of customers in an ever-changing financial services marketplace, as well as continuing our role as an active and concerned corporate citizen in the communities we serve.
Our goal for Citigroup is to be the most respected global financial services company. Like any other public company, we’re obligated to deliver profits and growth to our shareholders. Of equal importance is to deliver those profits and generate growth responsibly.
See also: 60+ Core Values: Examples for Finance and Insurance Companies
Full List : Best Mission Statements: 170 Examples for Finance and Investment Companies
Insurance Mission Statements
To combine aggressive strategic marketing with quality products and services at competitive prices to provide the best insurance value for consumers.
American National Insurance Company
American National’s mission is to be the company of choice for insurance and other financial products and services while maintaining superior financial strength.
Our mission is to create peace of mind and build enduring relationships.
Atlas Financial Holdings, Inc.
To develop and deliver superior specialty insurance products that are correctly priced to meet our customers. needs and deliver consistent underwriting profit for the insurance companies we own. These products will be distributed to the insured through independent retail agents utilizing Atlas. efficient operating platform.
Our Goal is to provide the best claim service in the industry.
We apply technology, intelligence, and a human touch to the challenges of risk management so our clients can intervene early and often while being connected to the critical intelligence they need to proactively manage risk.
To be the premier provider of targeted specialized insurance products and related services in North America and selected other markets.
Full List of Examples for Insurance Companies
Food & Beverage Mission Statements
To provide an exceptional dining experience that satisfies our guests’ grown-up tastes by being a “Cut-Above” in everything we do.
Archer Daniels Midland Co.
Our mission is to unlock the potential of nature to improve the quality of life. It’s something we do with every new product we develop, and we couldn’t do it if we weren’t Resourceful By Nature™.
To create and promote great-tasting, truly healthy, organic beverages.
Our mission is to be the world’s premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.
Pilgrim’s Pride Corp.
To be the best in what we set out to do, totally focused on our business, ensuring the best products and services to our customers, solidity to suppliers, satisfactory profitability for shareholders and the certainty of a better future for all employees.
Post Holdings Inc.
Enriching the lives of our customers by bringing quality food to the kitchen table.
Helping pets live longer, happier and healthier lives through proper nutrition and care.
Ralcorp Holdings Inc.
One company. One goal. Making the food you love.
Tomasso’s Pizza & Subs
We are committed to using the finest ingredients in our recipes. No food leaves our kitchen that we ourselves would not eat.
Tyson Foods Inc. Cl A
Making great Food. Making a Difference.
Full List of Best Mission Statements Examples for Food and Beverage CompaniesSee also: 30+ Best Core Values: Examples for Food and Beverage Companies
Real Estate Mission Statements
Allan Weeks Real Estate Company
We provide the most professional, informative, loyal and dedicated service in the industry. The best interests of our clients will always come first and we will place the clients’ concerns ahead of our own in each and every transaction, as we are dedicated to the development of long-term client relationships! Our team-approach philosophy ensures your needs are important to each and every member of our organization.
To make the buying and selling of real estate as cost effective as possible while maintaining the highest level of service.
* To provide accurate and up-to-date information, skilled analysis and sound real estate advice.
* To continually explore new ideas and technology, to make the selling and buying of real estate faster, less costly, and easier.
Metro Brokers GMAC
Metro Brokers is committed to providing the finest full-service real estate brokerage by employing the most professional, well-trained and ethical real estate practitioners in the nation.
York Properties, Inc
To be the best, full-service Real Estate company in the Triangle and to enhance our quality of life through active community involvement.
Full List of Best Mission Statements Examples for Real Estate Companies
See also: 20 Best Core Values: Examples for Real Estate Companies
Construction & Production Mission Statements
American Standard Company
American Standard’s mission is to “Be the best in the eyes of our customers, employees and shareholders“.
Applied Materials’ mission is to be the leading supplier of semiconductor fabrication solutions worldwide – through innovation and enhancement of customer productivity with systems and service solutions.
Our goal is to be the leader in every market we serve, to the benefit of our customers and our shareholders.
To passionately create innovation for our stakeholders at the intersection of chemistry, biology and physics.
Elite Construction Company, Inc.
To provide exceptional services to the insurance industry and thier clients, the property owner. We are committed to providing the highest level of professionalism, service response, and quality workmanship.
Our mission is to design, manufacture, and deliver products and services that meet the unique needs and expectations of each customer. To that end, we have successfully built a solid foundation and infrastructure for glass container manufacturing.
Schuck & Sons Construction Company, Inc.
To be the most honest and ethical trade partner of choice. To provide superior carpentry labor and building components to the residential and commercial construction industry. To foster a work environment that encourages new ideas, new innovations and growth.
Full List of Best Mission Statements Examples for Construction & Production Companies
See also: 80+ Core Values: Examples for Construction and Production Companies
Healthcare Mission Statements
Aastrom Biosciences, Inc.
We are committed to helping people with severe diseases and conditions realize the promise of patient-specific, expanded cellular therapies.
Abiomed is dedicated to finding ways to bring the most advanced and beneficial heart technology to patients and physicians.
Derma Sciences, Inc.
Advancing wound care by introducing novel therapies, empowering caregivers, and focusing on patients’ unmet needs.
To improve quality of life for those we serve through the delivery of clinical excellence, extraordinary service and compassionate care, while being recognized as the leader in home health and hospice services.
Southern Pharmacy Services
Honesty, customer service, and teamwork guide us in all that we do. We expect to be recognized by these values and they drive how we work with each other and all of our customers. We rely on these values to help us make the right decisions and do the right thing. These values help us grow as individuals and as an organization. Success is measured by implementing these guiding principles in every day work. We firmly believe that together we can provide the best LTC pharmacy experience in the industry. By keeping customers and coworkers at the forefront of every decision, we can commit to being a friendly place to work and do business with for our customers.
Strand Dental Care
Our practice is committed to excellence in both dentistry and patient care.
Sunshine Family Pharmacy
Our mission is to provide service to all that need our help. As a servant pharmacist, I strive to go above and beyond expectations to bring a level of help to our customers not usually seen.
To provide the Life Sciences community with innovative, high-quality scientific tools to better understand biological processes and drive discovery.
Full List of Best Mission Statements Examples for Healthcare Companies
See also: 20+ Core Values: Examples for Healthcare Companies
Energy & Chemicals Companies Mission Statements
At the heart of The Chevron Way is our Vision to be the global energy company most admired for its people, partnership and performance.
Use our pioneering spirit to responsibly deliver energy to the world.
Graybar Electric Company
Graybar is the vital link in the supply chain, adding value with efficient and cost-effective service and solutions for our customers and our suppliers.
Create value for shareholders through the energy business.
The Dow Chemical Company
To constantly improve what is essential to human progress by mastering science and technology.
Full List of Mission Statements Examples for Energy and Chemicals Companies
See also: 70+ Best Core Values: Examples for Energy and Chemicals Industry
B2B Products & Services Mission Statements
ABM Industries Inc.
To become the global leader in integrated facility solutions.
Callidus Software, Inc.
CallidusCloud’s mission is to revolutionize business processes and align key parts of the business to revenue through software that delivers increased productivity, greater customer engagement and top-line results.
McGinnis and Associates (MASS)
Our mission is to grow our customers’ businesses and increase their profits by lowering their cost.
McMath Woods P.A.
Our mission at McMath Woods P.A. is to provide each of our clients with the most effective ethical representation possible, and to preserve and promote the civil justice system.
MDC Partners Inc.
To utilize strategy, behavioral insight, creativity and technology to create transformational business growth for our clients.
Paulson Training Programs Inc
At Paulson, our mission is to help plastics manufacturers train all of their employees faster, cheaper and easier than any other training alternative even if those employees have no prior manufacturing or plastics industry experience.
To inspire and enable aviation dreams – one relationship, one aircraft, and one flight at a time.
To utilize our people and innovative technology to provide our clients with field marketing services to drive sales and profits.
Universal Display Corporation
Our corporate mission at UDC is to develop and commercialize innovative technologies and high-quality materials for OLEDs and other organic electronic devices.
Our mission is to provide dynamic, creative, and practical design services at affordable prices.
VisionChina Media, Inc.
Our mission is to create seamless coverage of the above-ground and below-ground public transportation television network and allows Chinese people to receive real-time television programming with advertising anywhere, anytime.
Wedgewood Graphic Design
We aim to provide a spectrum of services and do so with professionalism, enthusiasm and dedication. One of our primary goals is to make the design process itself enjoyable for our clients.
Wings of Refuge
Missionary aviation is an exciting and much needed ministry of the Church all across the world. The Wings of Refuge Mission Aviator Training Program is growing for the very purpose of equipping those called to this kind of work with the necessary skills to do the job, in a manner that furthers the cause of Christ, and in an environment that encourages both personal and spiritual growth.
WNS (Holdings) Ltd.
We enable Clients to Outperform with our Passion for Service and Innovation.
Our mission WPP exists: To develop and manage talent; to apply that talent, throughout the world, for the benefit of clients; to do so in partnership; to do so with profit.
Through the world’s leading technology and services in business process and document management, we’re at the heart of enterprises small to large, giving our clients the freedom to focus on what matters most: their real business.
Read more: Full List: 160 Mission Statements Examples [for B2B Services & Products]
90+ Core Values: Examples for B2B Products and Services Industry
Consumer Services & Products Mission Statements
1650 Gallery & Studio
1650 Gallery & Studio‘s mission is to provide creative services, gallery exhibitions and community outreach to photographers far and wide.
A Matter Of Taste
We have been serving our community since 1986. We take pride in our work, therefore, with our years of experience, qualified staff, excellent coordination and planning skills, we guarantee you 100% satisfaction when you allow us to take charge of every detail. We hope to be able to service you, when we do, we will make sure that in that special day you and your guests can enjoy a grand event leaving with nothing to do except enjoy yourself.we’ll take care of the rest.
To motivate people through integrity based, genuine, yet compassionate relationships based on tough love principles designed to illicit change; therefore, acting as the catalyst to better lives through fitness and evolutionary based nutrition.
Advanced Protection Services, LLC
Our Mission is to provide expert protection and security services that always go above and beyond our client’s expectations. Through training, leadership and adhering to a strict code of conduct, we provide an environment where our officers set the standard for protection and security services.
Alice Woodrum Salon
It is our mission to make your life better through hair. Seriously, we can do that.
To inspire and connect with our clients to put their best selves forward every day.
Ascena Retail Group, Inc.
Our mission has always been to transcend fashion, to build confidence and provide a vehicle for expression.
To make people’s lives better everyday – naturally.
To help you savor the good life.
To nourish and delight everyone we serve.
To approach all events with dedication, creativity, flair and to serve our clients to the highest professional level.
GNH Lumber, Inc.
The company’s mission is to provide “exceptional service” and quality products to its customers at a fair price.
Our mission to of providing quality housing at affordable prices.
We fulfill dreams through the experience of motorcycling, by providing to motorcyclists and to the general public an expanding line of motorcycles and branded products and services in selected market segments.
To help customers improve and maintain their biggest asset – their home.
Our Mission is to provide top quality service in a full service Day Spa for a reasonable cost to the people living in and around the Kawarthas.
Our aim is to produce images that stand out from the crowd, grab your customers attention and increase your sales.
We will service our clients to the best of our ability-provide a relaxing, professional, clean and friendly atmosphere. Through continuous education we strive to fulfill our commitment to excellence in our industry.
Proctor & Gamble
Provide branded products and services of superior quality and value that improve the lives of the world’s consumers, now and for generations to come.
Stage Stores Inc.
Our mission is to be America’s leading small town and neighborhood retailer dedicated to delivering desirable brand name family apparel with exceptional value and service!
To become the “go to” brand for millennial women for everything they need to buy for their weddings.
Wendy Van Welie
Clients Become Friends!
To provide the best customer service possible. Deliver “WOW” through service.
Full List: 294 Mission Statements Examples [Consumer Services & Products]See also: 70+ Best Core Values: Examples for Consumer Services and Products Industry
Mission, vision, and values of a company are usually influenced by a particular leadership style. Are there any qualities and values that your leadership style reveal to you? This answer can help you define the mission, vision, and core values more authentically.
Find your answers and get inspired:
Qualities and Values of 10 Leadership Styles
These in-depth articles will provide more inspiration:
What Is Visionary Leadership? 7 Traits of a Visionary Leader
Charismatic Leadership: The Good, Bad, and Best Practices
What Is Transformational Leadership?
What Is Democratic Leadership?
What is Affiliative Leadership? The “People First” Approach
5 Main Principles of Laissez-Faire Leadership
What is Servant Leadership? 5 Must-Have Principles
What is Strategic Leadership? [Pros and Cons]