150 Call-to-Action Examples

A well-crafted call-to-action (CTA) can make all the difference in boosting performance. CTAs guide your visitors to take specific actions, like signing up for a newsletter or making a purchase.

Effective CTAs are clear, concise, and compelling. They tell your audience exactly what to do next. Different situations call for different types of CTAs. Choosing the right CTA for each occasion is key. Whether you’re running a sale, hosting an event, or launching a new product, your CTA should match the moment. By tailoring your CTAs, you can improve your conversion rates and achieve your marketing goals.

Examples of Transactional CTAs

Transactional calls-to-action (CTAs) aim to get customers to make a purchase or complete a specific action.

Examples

• • “Buy [Product] Now”
    Example: “Buy Our Cozy Sweater Now”
  • “Add to Cart”
    Example: “Add Wireless Headphones to Cart”
  • “Get [Discount]% Off Today”
    Example: “Get 20% Off Today
    
  • “Start Your Free Trial”
    Example: “Start Your Free 30-Day Trial”
  • “Claim Your [Offer]”
    Example: “Claim Your Free Shipping”
  • “Shop the [Event] Sale”
    Example: “Shop the Black Friday Sale”
  • “Upgrade to [Premium Plan]”
    Example: “Upgrade to Pro Plan”
  • “Reserve Your [Item/Spot]”
    Example: “Reserve Your Seat”
  • “Join [Membership] Today”
    Example: “Join VIP Club Today”
  • “Limited Time: [Offer]”
    Example: “Limited Time: Buy One, Get One Free”

Examples of Informational CTAs

Informational calls-to-action (CTAs) encourage readers to get additional details about a topic. They’re great for blogs, websites, and educational content.

Examples

• “Discover [topic]”
  Example: Discover the secrets of organic gardening
• “Find out how [benefit]”
  Example: Find out how to double your savings in 6 months
• “Learn more about [subject]”
  Example: Learn more about renewable energy sources
• “Get the facts on [issue]”
  Example: Get the facts on climate change
• “Explore [area of interest]”
  Example: Explore the wonders of deep-sea marine life
• “See what [group] is saying about [topic]”
  Example: See what experts are saying about AI technology
• “Read our guide on [subject]”
  Example: Read our guide on starting a successful online business
• “Check out our [resource] for more info”
  Example: Check out our free ebook for more info on healthy eating
• “Watch our video about [topic]”
  Example: Watch our video about the history of space exploration
• “Sign up for updates on [subject]”
  Example: Sign up for updates on the latest smartphone releases

Examples of Navigational CTAs

Navigating a website should be easy. That’s where navigational calls-to-action (CTAs) come in handy. They guide visitors to important pages or sections.

• • “Discover [Product/Service]”
    Example: “Discover Our New Fall Collection”
  • “Explore [Category]”
    Example: “Explore Our Hiking Gear
  • “Learn More About [Topic]”
    Example: “Learn More About Our Sustainability Efforts”
  • “Browse [Section]”
    Example: “Browse Our Bestsellers”
  • “Check Out [Feature]”
    Example: “Check Out Our Virtual Try-On Tool”
  • “Find [Item]”
    Example: “Find Your Perfect Fit”
  • “View [Page]”
    Example: “View Our Size Guide”
  • “See [Category] Options”
    Example: “See Payment Options”
  • “Go To [Section]”
    Example: Go To Customer Reviews”
  • “Visit Our [Page]”
    Example: “Visit Our FAQ Page”

These CTAs can help your visitors find what they’re looking for quickly. Try using action verbs and clear language to make your CTAs stand out.

Remember to place your navigational CTAs where they make sense on your website. This could be in menus, sidebars, or within your content.

Examples of Lead Generation CTAs

Want to grow your email list? Lead generation calls-to-action (CTAs) can help. These CTAs aim to get visitors to share their contact info.

Examples

• • “Get Your Free [Resource]”
    Example: “Get Your Free Social Media Calendar”
  • “Sign Up for [Benefit]”
    Example: “Sign Up for Exclusive Deals”
  • “Join [Number] Happy Customers”
    Example: “Join 10,000 Happy Customers”
  • “Try [Product/Service] Risk-Free”
    Example: “Try Our App Risk-Free”
  • “Start Your [Timeframe] Trial”
    Example: “Start Your 14-Day Trial”
  • “Reserve Your Spot for [Event]”
    Example: “Reserve Your Spot for Our Webinar”
  • “Download [Resource] Now”
    Example: “Download Our E-book Now”
  • “Get [Benefit] Today”
    Example: “Get Expert Tips Today”
  • “Claim Your [Offer]”
    Example: “Claim Your 20% Discount”
  • “Subscribe for [Benefit]”
    Example: “Subscribe for Weekly Updates”

Test different options to see what works best for your audience.

Examples of Event-Promotion CTAs

Want to boost attendance at your next event? A great call-to-action (CTA) can make all the difference.

Examples

• • “Save Your Spot at [Event Name]”
    Example: “Save Your Spot at TechCon 2025”
  • “Join Us for [Event Description]”
    Example: “Join Us for a Night of Jazz and Cocktails”
  • “Don’t Miss Out on [Event Highlight]”
    Example: “Don’t Miss Out on Our Biggest Sale of the Year”
  • “Register Now for [Event Name]”
    Example: “Register Now for the Annual Charity Run”
  • “Secure Your Ticket to [Event Name]”
    Example: “Secure Your Ticket to the Summer Music Festival”
  • “Be Part of [Event Experience]”
    Example: “Be Part of the Most Exciting Startup Pitch Competition”
  • “RSVP Today for [Event Name]”
    Example: “RSVP Today for Our Grand Opening Celebration”
  • “Get Your Early Bird Tickets for [Event Name]”
    Example: “Get Your Early Bird Tickets for ComicCon 2025”
  • “Book Your Spot at [Event Name]”
    Example: “Book Your Spot at the Wellness Retreat”

Examples of CTAs for Different Platforms

Call-to-action buttons and phrases can be tailored to fit various online platforms. The right CTA can boost engagement and conversions across websites, e-commerce, emails, blogs, and social media.

Website and Landing Pages

Your website is often the first place customers interact with your brand. These CTAs can be used on your homepage, product pages, or landing pages to guide visitors to take action.

Examples

• “Get Started Now”
• “Sign Up for Free”
• “Try It Risk-Free”
• “Learn More”
• “Download Our Guide”
• “Book a Demo”
• “Join the Waitlist”
• “Claim Your Spot”
• “See Pricing”
• “Request a Quote”
• “Take the Quiz”
• “Watch Video”
• “Schedule a Call”
• “Get a Free Sample”
• “Start Your Free Trial”
• “Browse Our Collection”
• “Get Instant Access”
• “Find a Store Near You”
• “Chat with an Expert”
• “Customize Your Plan”

E-commerce Platforms

On e-commerce sites, your goal is to turn browsers into buyers.

These CTAs can be used on your homepage, product pages, or landing pages to guide visitors to take action.

Examples

• “Add to Cart”
• “Buy Now”
• “Shop the Sale”
• “Get 20% Off”
• “Claim Your Discount”
• “Limited Time Offer”
• “Complete Your Look”
• “Customize Your Order”
• “Join Our VIP Club”
• “Pre-Order Now”
• “Check Availability”
• “Reserve Your Size”
• “Free Shipping on Orders Over $50”
• “Bundle and Save”
• “Add to Wishlist”
• “Compare Products”
• “Read Reviews”
• “Track Your Order”
• “Refer a Friend”
• “Try Before You Buy”

Place these CTAs strategically on product pages, during checkout, and in promotional banners to boost conversions.

Email and Newsletters

Email marketing is a powerful tool for reaching your audience directly.

These CTAs can be used on your homepage, product pages, or landing pages to guide visitors to take action.

Examples

• “Read More”
• “Shop Now”
• “Claim Your Offer”
• “Activate Your Account”
• “Confirm Your Subscription”
• “RSVP Today”
• “Update Your Preferences”
• “Take Our Survey”
• “Download the App”
• “Renew Your Membership”
• “View Your Rewards”
• “Unlock Exclusive Content”
• “Share Your Story”
• “Join the Webinar”
• “Get Your Free Gift”
• “Check Your Score”
• “Print Your Coupon”
• “Upgrade Your Plan”
• “Refer a Colleague”
• “Set Your Goals”

Use these CTAs in email bodies, subject lines, and buttons to encourage recipients to take action.

Blogs and Content Marketing

Your blog is a great place to showcase your expertise and build trust.

These CTAs can be used on your homepage, product pages, or landing pages to guide visitors to take action.

Examples

• “Subscribe for Updates”
• “Leave a Comment”
• “Share This Post”
• “Download the Checklist”
• “Listen to the Podcast”
• “Watch the Tutorial”
• “Read Related Articles”
• “Take the Challenge”
• “Join the Discussion”
• “Get the Recipe”
• “Sign Up for the Workshop”
• “Follow Us on Social Media”
• “Check Out Our Tools”
• “Get the Full Report”
• “Try This Tip”
• “See Case Studies”
• “Ask the Expert”
• “Get the Worksheet”
• “Explore More Topics”
• “Save for Later”

Place these CTAs within your blog posts, at the end of articles, and in sidebars to guide readers to more content or offers.

Social Media Engagement

Examples

• “Like if You Agree”
• “Double Tap to Show Love”
• “Tag a Friend”
• “Share Your Thoughts”
• “Vote in Our Poll”
• “Enter Our Giveaway”
• “Use Our Hashtag”
• “Swipe Up for More”
• “Link in Bio”
• “Join Our Live Stream”
• “Duet with Us”
• “Save This Post”
• “Turn on Notifications”
• “Shop This Look”
• “Join Our Challenge”
• “Repost and Tag Us”
• “DM Us Your Questions”
• “Follow for Daily Tips”
• “Click the Link to Learn More”

You can use these CTAs in your posts, stories, and bios across different social media platforms to boost interaction and followers.

Essentials of an Effective Call to Action

A good call to action grabs attention and gets people to act. It needs to be clear, eye-catching, and use the right words.

Clarity and Simplicity

Keep your call to action short and sweet. Use simple words that everyone can understand. Avoid jargon or complicated terms. Your message should be crystal clear at a glance.

For example, “Sign Up Now” is better than “Initiate Your Membership Process.” The first one is quick and easy to grasp.

Make sure people know exactly what will happen when they click. Will they get a free trial? Download an ebook? Join your mailing list? Be specific about the action and the outcome.

Designing for Visibility and Attention

Your call to action needs to stand out on the page. Use colors that pop against the background. Make the button or text big enough to notice right away.

Put your call to action in a spot where people will see it easily. Near the top of the page often works well. You can also place it after important info that builds interest.

Don’t crowd it with other elements. Give it some breathing room so it catches the eye.

Use shapes like buttons or boxes to frame your call to action. This helps it stand apart from regular text.

Crafting Compelling Phrases

Start with action words that create a sense of urgency. “Get,” “Start,” “Join,” and “Discover” are good choices. They push people to take the next step.

Add words that show value or benefits. “Free,” “Now,” “Exclusive,” and “Limited Time” can boost interest.

Try phrases like:

• “Get Your Free Guide”
• “Start Your 30-Day Trial”
• “Join Now and Save 20%”

Test different phrases to see which ones work best for your audience. Small changes can make a big difference in how many people click.

The Psychology Behind a Powerful Call to Action

1. Creating a Sense of Urgency

Urgency is a powerful motivator. When you feel time is running out, you’re more likely to act fast. Good CTAs often use words like “now,” “today,” or “limited time” to create this feeling.

For example, “Buy now – sale ends at midnight!” makes people want to act quickly.

Another way to create urgency is by using countdown timers. Seeing the seconds tick away can push someone to make a decision faster.

2. Utilizing Scarcity to Encourage Action

Scarcity is the fear of missing out. When something is in short supply, people want it more. Smart CTAs use this to their advantage.

Phrases like “Only 3 left in stock!” or “Limited spots available” can make someone feel like they need to act now.

Flash sales are a great example of using scarcity. They offer deals for a very short time, making people feel like they need to buy right away.

3. Using the Right Action Verbs

Strong verbs inspire action. They tell us exactly what to do next. Good CTAs use clear, powerful words to guide us.

Words like “get,” “start,” “join,” and “discover” are common in effective CTAs.

For instance, “Start your free trial” is more compelling than “Sign up.” It tells us what we’ll get and what to do in just a few words.

Avoid weak verbs like “click here.” Instead, use verbs that describe the benefit, like “Save 50% today!”

4. Consistency Across Marketing Channels

Your CTAs should feel familiar no matter where customers find them. It is recommended to use the same words, colors, and designs in emails, social media, and on the website. This helps people know what to expect.