- What Is Marketing Automation Software Part 1
- Benefits of Marketing Automation Software Part 2
- 4 Must-Have Features in Marketing Automation Software Part 3
What Is Marketing Automation Software?
Marketing automation software is a set of business tools designed to simplify and streamline various marketing procedures that can help you build a strong reputation with your customers. This solution increases automated marketing across multiple channels, thus widening your scope.
Exquisitely engineered marketing automation software can greatly boost business campaigns in various ways, including:
Lead Score Analysis
Adhering to unique marketing criteria, this solution enables you to rank market leads automatically. Armed with these insights, you will know specific areas to focus on to improve efficiency in your strategies. The system automatically aggregates, calculates, and segregates sale performance for demographics, gender, and many more areas, then prepares an insightful report complete with appropriate suggestions.
Designed with outstanding filtering and shortlisting functionalities, this marketing tool autonomously processes various workflows, thus enabling you to capture vital information so you can identify niches and create quality business leads.
Other functions of Marketing Automation Software include:
- Helps identify and capitalize on the hottest leads
- Fills your campaign funnel with dozens of quality leads
- Enables easy monitoring of customers – important for understanding their patterns
- Provides a personalized customer experience
Benefits of Marketing Automation Software
But why do you need this solution in the first place? Here are some ways in which marketing automation software will help catapult sales in your organization and keep you one step ahead of your closest competitors.
1. Enhances Strategic Planning
Most vital marketing activities are repetitive. Incorporating complex procedures at each stage can be a daunting endeavor. Some of these tasks require an excellent mastery of skill and a workable plan. Having such professionals in-house is often a privilege for most upcoming companies.
Operating intelligently, marketing automation software can take over key responsibilities like:
- Identifying qualifying leads
- Cataloging emails
- Updating client information
This allows your marketing team to concentrate on key matters such as analyzing and responding to feedback and strategic planning.
2. Improves Workflow Accuracy
Designed with meticulously operating tools and sophisticated logarithms, this autonomously functioning program requires very little human involvement to execute tasks, thus greatly reducing errors in the final report.
Marketing automation software ensures that standard task sequences are followed to customize workflows. Besides report consistency, this also helps you to gather marketing, precisely improving workflow accuracy.
3. Evaluates Marketing Impact
Using powerful analytics and tracking capabilities, most marketing automation programs automatically scan your market scope identifying various metrics like downloads, number of subscribers, and click-throughs to produce an insightful campaign analysis. With this data, you can average your market resonance.
4. Customer Retention
To increase sales, mastering the art of attracting new customers gives you an edge. However, learning the science of customer retention is what you need to expand your business. Engaging your sales and marketing team is one of the best strategies to do both. But since it is human to error, employees are prone to mistakes which may result in loyal customers deserting. In financial terms, this means a revenue loss.
A creation of cutting-edge machine-learning technology, marketing automation solutions are not prone to human changes in mood even when in duress. These marketing tools are receptive and always function in the clients’ best interests. This leaves your customers happy and willing to come back again.
Must-Have Features in Marketing Automation Software
Marketing automation solutions are designed with a wide range of capabilities. Depending on the size and sophistication of your organization, here are some of the essential features and functionalities to consider when choosing a marketing solution.
Multiple Marketing Channels
Marketing automation tools employ various techniques to assure you dominance in the battle for customers. Most solutions use well-established paths like email to reach both potential customers and update existing ones.
An excellent marketing automation software should offer different channels to increase your scope. When selecting the perfect tool for your organization, it is important to consider the number of marketing channels it provides. The more channels offered, the wider you can market yourself.
Tip: Normally, five or more channels should be ideal in capturing high-quality leads.
As in all other business solutions, system integration is imperative for an efficient workflow. With marketing automation software, customer relationship management (CRM) integration is essential since the two applications work hand-in-hand.
With qualifying top-of-funnel leads typically hosted in the CRM system, a seamless collaboration between these two vital programs is a must if you want to reduce the inconveniences resulting from manual involvement.
Robust List Building Capabilities
To quickly identify business niches, not only should leads be listed, but they also should be diversely classified. To put this into context, you should be able to discover clients who failed to click your latest email so you can develop a smart strategy to bring them back into the loop. So, when selecting marketing automation software, look for one with powerful list building capabilities.
Tip: A perfect marketing automation software should be able to build auxiliary lists without replication.
Social and Search Features
Besides email marketing capabilities, you want a robust solution designed with social and search features like:
— Facebook monitor brands
In addition, your program should also offer SEO audit analysis for websites and web pages. Utilizing these leading channels offers an excellent opportunity to land quality marketing leads.
Advanced Features to Consider
- Predictive analytics apps
- Content marketing integration