20 Best Core Values: Examples for Real Estate Companies

Core values promote transparency and trust between the organization and its stakeholders. Companies that successfully implement core values into their culture are more likely to achieve long-term success. In this article you will find examples of core values for companies that fall into the following industries:

Real Estate

A real estate company is a business that specializes in buying, selling, and managing real estate properties. They are typically licensed and regulated by the state in which they operate, and their services can include helping clients purchase or sell residential or commercial properties, renting or leasing out real estate holdings, providing property management services, helping with investment advice.

Some of common core values for real estate companies include integrity, respect, innovation, customer focus, and collaboration.

  • Integrity means that agents are always honest and transparent in their dealings with clients.
  • Respect is highly valued by all clients: it is important to treat everyone with respect regardless of their background or status.
  • Innovation is essential for real estate agents to stay ahead of current market trends and remain competitive.
  • Customer focus ensures that agents are attentive to clients’ needs and provide them with the best service possible.
  • Collaboration between agents and other real estate professionals is necessary for the success of any real estate company.

Learn more:

How to Write Inspiring Core Values? 5 Steps with Examples


Examples of core values for Real Estate Companies:

Cushman & Wakefield

Integrity & respect

  294 Mission Statements Examples [Consumer Services & Products]

Our foremost standards of conduct

Collaboration & trust

A culture of collaboration, trust and sharing of information


Confidence in each other to deliver the most creative and innovative services to our clients


Attract and develop the most talented professionals

If you are looking for more examples of core values for different industries, check our main article here (click to open 250+ Best Core Values: Examples for 12 Industries)


Customer + Focus

Be closer to the customer’s world and their changing needs.

Our customers lead the business. We believe in sharing success through strong, long-term relationships with our customers, investors and partners. We work hard to exceed our customers’ expectations and deliver a better experience than our competitors.

Performance + Drive

Do what we say we will do and make things happen.

We have a determination to make things happen and be the best at what we do. We’re passionate about providing the highest quality product and service for our customers, investors and capital partners. It’s about getting on and getting it done – completing the transaction and then delivering the quality and value for our customers and partners.

Innovative + Dynamic

Be more creative in our thinking and more effective in our actions.

We’ve always tried to be different, a different approach to business, a different approach to customer service, a different attitude, a different culture. We’ll always believe in the importance of fresh thinking – in being green, not beige – and approaching things in new and different ways. “We call it Business outside the square”, and it’s central to who we are and what we stand for – it’s why our logo looks the way it does!

  Best Mission Statements Examples [Energy and Chemicals]

Open + Fair

Be adaptable and considerate in our dealings inside and outside our business.

We strongly believe in the concept of fairness – in creating value and in shared success. We believe in balancing the needs of our customers and investors with the needs of our company. We are transparent, honest and engaging. We don’t boast or brag – we show people, we don’t tell people. We work together to solve problems that need to be solved.

Team + Respect

Recognise the worth in each other and collaborate for better results.

We’re inclusive and collaborative. We treat people with respect. Everyone is important, everyone has something to offer and if we work together, collaborate and proactively share ideas, we’ll be more successful. Anyone who is willing to put their hand up to do things can add to our story and our success. We value diversity of views, ideas and culture.

Steadfast Companies

Steadfast’s five Core Values — Proceed with Integrity, Value People, Embrace Opportunities, Pursue Excellence and Do Good as We Do Well — have been the cornerstone upon which the company has built a 20-year track record focused on capitalizing on real estate investment opportunities for its own account and on behalf of institutional partners. Steadfast Companies’ investment philosophy and Core Values have allowed it to develop strong relationships with lending institutions, national tenants, institutional investors and industry partners.


Honesty and Integrity: We always do what is right, fair, and ethical.

Communication: We share appropriate information in an honest and open manner.

  Are Mission and Vision Statements Still Relevant?

Respect: We are considerate of others through the use of appropriate behavior.

Teamwork: We encourage and reward teamwork.

Quality: We strive for professional excellence to the highest standards possible consistent with the goals of the project.

Attitude: We are positive, enthusiastic, and have a vibrant spirit.

Entrepreneurial: We encourage creativity, flexibility, and innovative approaches to our work.

Leadership/Initiative: We lead by example. Our actions speak louder than words.

Professional Development and Personal Skills: We advance our talents and skills to their fullest potential (as individuals, as professionals and as managers of others.)

Accountability: We are responsible for our actions and understand their impact on others.

Customer Satisfaction: We strive to exceed the expectations of our customers (internally and externally) by anticipating, understanding and responding appropriately to their needs.

More Core Values Examples

More core values examples: 250+ Best Core Values: Examples for 12 IndustriesSee also:

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