Core values help shape the culture, align the team, and provide a unified direction for the company. Core values encourage employees to work together: through shared values, employees can come together to create something special and achieve greater success. Core values should be communicated to the entire organization, so all employees understand and adhere to them. They should be reflected in organizational policies and procedures, employee performance reviews, hiring processes, customer interactions, and all other aspects of the company’s operations. In this article you will find examples of core values for:

Online companies (Social Networks and eCommerce)

Online companies have revolutionized how people interact with each other and shop for goods and services online. Social networks allow people to connect with each other online and provide an easy way to share information, stories, and photos with friends and family, as well as keep up with the latest news. eCommerce companies offer online shopping services, enabling customers to purchase goods and services from the comfort of their own homes. These businesses provide an efficient and convenient way for customers to find what they need without having to visit a physical store.

Common examples of core values for online companies and social networks emphasize openness, honesty, respect, ethical behavior, collaboration, trustworthiness, and innovation. These companies emphasize their focus on providing a safe, secure, and positive experience for users while also promoting healthy relationships and building a strong community.

Popular core values for eCommerce companies are customer focus, innovation, integrity, collaboration, respect, quality, excellence.

• Customer focus is a key value and a priority in order to ensure customer satisfaction and loyalty.
• Innovation is important in order to stay ahead of the competition and remain competitive in the market.
• Integrity is essential for building trust with customers and maintaining positive reputation.
• Collaboration is important to foster creativity and create efficient processes.
• Respect should be given to all individuals involved with the company in order to promote a healthy work environment.
• Quality should be consistently monitored to ensure a superior product or service.
• Excellence should be strived for in order to provide the best experience possible for customers.

Learn more:

How to Write Inspiring Core Values? 5 Steps with Examples

Examples of core values for Online Companies (Social Networks and eCommerce):

Facebook

1. Focus on impact
2. Move fast
3. Be bold
4. Be open
5. Build social value

Google

1. Focus on the user and all else will follow.
2. It’s best to do one thing really, really well.
3. Fast is better than slow.
4. Democracy on the web works.
5. You don’t need to be at your desk to need an answer.
6. You can make money without doing evil.
7. There’s always more information out there.
8. The need for information crosses all borders.
9. You can be serious without a suit.
10. Great just isn’t good enough.

Twitter

1. Grow our business in a way that makes us proud.
2. Recognize that passion and personality matter.
3. Communicate fearlessly to build trust.
4. Defend and respect the user’s voice.
5. Reach every person on the planet.
6. Innovate through experimentation.
7. Seek diverse perspectives.
8. Be rigorous. Get it right.
9. Simplify.
10. Ship it.

If you are looking for more examples of core values for different industries, check our main article here (click to open 250+ Best Core Values: Examples for 12 Industries)

Yahoo!

1. Excellence
2. Innovation
3. Customer Fixation
4. Teamwork
5. Community
6. Fun

Zappos

1. Deliver WOW Through Service
2. Embrace and Drive Change
3. Create Fun and A Little Weirdness
4. Be Adventurous, Creative, and Open-Minded
5. Pursue Growth and Learning
6. Build Open and Honest Relationships With Communication
7. Build a Positive Team and Family Spirit
8. Do More With Less
9. Be Passionate and Determined
10. Be Humble

Atlassian

1. Open company, no bullshit
2. Build with heart and balance
3. Don’t #@!% the customer
4. Play, as a team
5. Be the change you seek

Amazon

1. Customer Obsession
2. Ownership
3. Invent and Simplify
4. Are Right, A Lot
5. Learn and Be Curious
6. Hire and Develop The Best
7. Insist on the Highest Standards
8. Think Big
9. Bias for Action
10. Frugality
11. Earn Trust
12. Dive Deep
13. Have Backbone; Disagree and Commit
14. Deliver Results

LinkedIn

1. Our Members Come First
2. Relationships Matter
3. Be Open, Honest and Constructive
4. Demand Excellence
5. Take Intelligent Risks
6. Act Like an Owner

Spotify

1. Innovative
2. Collaborative
3. Sincere
4. Passionate
5. Playful

Infusionsoft

1. We empower entrepreneurs.
2. We listen, we care, we serve.
3. We do what we say we’ll do.
4. We practice open, real communication.
5. We face challenges with optimism.
6. We check our egos at the door.
7. We innovate and constantly improve.
8. We do the right thing.
9. We believe in people and their dreams.

Ebay

1. Deliver great customer service
2. Embrace and drive change
3. Create fun, be different
4. Be adventurous, open-minded, creative
5. Pursue growth and learning
6. Build open and honest relationships
7. Communicate!
8. Positive team
9. Family spirit
10. Do more stress less
11. Passion and determination
12. Be humble
13. Be respectful and grateful

More Core Values Examples

More core values examples: 250+ Best Core Values: Examples for 12 IndustriesSee also: 1500+ Best Company Vision and Mission Statements

Learn more:

Mission, vision, and values of a company are usually influenced by a particular leadership style. What is your leadership style? This answer can help you define the mission, vision, and core values more authentically.
Check these articles to get inspired and find your answer:

Qualities and Values of 10 Leadership Styles

These in-depth articles will provide more inspiration:

What Is Visionary Leadership? 7 Traits of a Visionary Leader
Charismatic Leadership: The Good, Bad, and Best Practices
What Is Transformational Leadership?
What Is Democratic Leadership?
What is Affiliative Leadership? The “People First” Approach
5 Main Principles of Laissez-Faire Leadership
What is Servant Leadership? 5 Must-Have Principles
What is Strategic Leadership? [Pros and Cons]