Mission, vision, and values of a company are usually influenced by a particular leadership style. Are there any qualities and values that your leadership style reveal to you? This answer can help you define the mission, vision, and core values more authentically.
Check these articles to get inspired and find your answers:
These in-depth articles will provide more inspiration:
What Is Visionary Leadership? 7 Traits of a Visionary Leader
Charismatic Leadership: The Good, Bad, and Best Practices
What Is Transformational Leadership?
What Is Democratic Leadership?
What is Affiliative Leadership? The “People First” Approach
5 Main Principles of Laissez-Faire Leadership
What is Servant Leadership? 5 Must-Have Principles
What is Strategic Leadership? [Pros and Cons]
1. Passion means we use our drive and commitment to energize, engage and inspire others.
2. Courage means we are entrepreneurial and thus take risks, reach beyond boundaries and experiment.
3. Integrity means we are consistently open, honest, ethical and genuine.
1. Fanatical Support in all we do.
2. Results first, substance over flash.
3. Committed to Greatness.
4. Full Disclosure and Transparency.
5. Passion for our Work.
6. Treat fellow Rackers like Friends and Family.
1. Open company, no bullshit
2. Build with heart and balance
3. Don’t #@!% the customer
4. Play, as a team
5. Be the change you seek
2. Customer Service
If you are looking for more examples of core values for different industries, check our main article here (click to open 250+ Best Core Values: Examples for 12 Industries)
2. Diversity and inclusion
3. Corporate social responsibility
6. Trustworthy Computing
1. Respect for the Individual
2. Service to the Customer
3. Excellence Must Be a Way of Life
4. Managers Must Lead Effectively
5. Obligations to Stockholders
6. Fair Deal for the Supplier
1. Continuous Improvement
5. Job Satisfaction
1. Fairness and generosity
2. Ethics and corporate citizenship
5. Respect, integrity and honesty
6. Innovation/thinking big and compliance
Flexibility – customer-centric
We provide a flexible and practical approach to customer requirements.
Collaboration – build one team
We actively communicate to achieve the best results. Respect and acknowledge all stakeholders’ inputs and experiences by working together.
Innovation – challenge status quo
We believe that meaningful and productive deviations are the result of observing challenges and opportunities from new angles and exercising our curiosity.
Respect – honour relationships
We treat our team members, customers, partners and suppliers with mutual respect and sensitivity, recognising the importance of diversity. We respect all individuals and cultures and value their contributions in all aspects of the business.
Accountability – everyone is accountable
We accept responsibility for our actions and deliver on our promises. We make and support business decisions through vast experiences, good judgement, and ownership of outcomes.
NEC Australia Pty Ltd
We have six core values that guide the way we operate our business and interact with each other:
Our commitment to our customers is at the heart of everything we do. Our ability to genuinely listen, understand and meet our customers’ needs is a key differentiator and a critical success factor for our business.
Profitability and commercial outcomes
We must be profitable to provide the employment and development opportunities we all want.
To be a successful company, we recognise that leadership is a collective responsibility, not just the job of a few individuals.
We recognise that the integrity of our personal and business interactions affects our staff, customers, partners, shareholders and the community. It also defines how we think about ourselves, and ultimately how others see us.
Teamwork, respect, and open, honest communications define the way we work with our colleagues, customers and partners.
NEC is built on a foundation of innovation. It is at the heart of who we are and what we do.
Hong Kong Science and Technology Parks Corporation (HKSTP)
We facilitate collaboration that maximizes synergy.
We understand the needs of our stakeholders and are proactive in orchestrating partnerships that drive growths.
We embrace an enterprising spirit.
We think big and are bold in driving towards new horizons.
We are innovative in fostering entrepreneurs to develop products and services that will benefit our society.
We drive for excellence in our operation.
We execute with focus and agility to drive for sustainable growth and development; and we put safety and quality as our highest priorities.
We run our operation with integrity.
We always act ethically, treating everyone with honesty and respect, and we follow through on commitments we make.
We are proactive in engaging our stakeholders.
We understand their needs and will take the initiative to better serve them to create a brighter future for all.
Akzo Nobel N.V.
Deliver on commitments
Passion for excellence
Our five values provide a framework for what we do and how we go about our work. They are:
Know your Customer
Work Hard and Smart
Do the right thing
All employees are encouraged to demonstrate the Elbit Systems values in all they do and receive training and support to ensure complete understanding and alignment.
The following are Elbit System’s’ core values:
We are attuned to our customers’ needs and respond to them with affordable, operationally proven, comprehensive solutions that offer a qualitative performance advantage.
Excellent people are the key to achieving our vision. We employ a world-class, motivated, team-spirited workforce, and create a dynamic atmosphere in which employees may flourish and reach their highest potential.
Innovation, Creativity and Technological Leadership
We foster an environment that nurtures innovation, creativity and technological leadership.
Teamwork and Synergy
Personal interaction and mutual trust form the basis for achieving our goals. In our complex world, cooperation and teamwork lead to synergy.
Leadership, Personal Responsibility and Accountability
We are committed to the success of our company through personal responsibility and leadership.
Honesty and Ethics
Honesty, respect and integrity are the key principles that guide us.
We contribute to the enhancement of quality of life and the environment of the communities in which we live and work through a variety of educational, social welfare and green activities.
Our CLEAR Values guide our instincts and inform our actions.
Boundarylessness: We embrace the global nature of our business and encourage people to work collaboratively across business units, hierarchy and functions.
Customer focus: We have a passion for understanding and exceeding our customers’ expectations.
Innovation: We constantly look for new ideas and value “out-of-the-box” thinking.
Passion for winning: We are a high-energy, fast-moving, decisive organization, determined to outperform the competition.
Valuing our people: We put the highest priority on recruiting, developing and retaining outstanding people.
The values that drive our business and our people forward every day are:
Integrity: We mean what we say, we respect others and we do business the right way.
Empathy: We listen and see the world through the eyes of the customer.
Ingenuity: We find smart ways to make things work better and leverage technology in unique ways to solve our customers’ toughest challenges.
Collaboration: With each other, our customers and our suppliers, we put our heads together to get the job done.
Objectivity: We work with open minds and no bias – other than making our customers successful.
Know-how: Our technical and market expertise runs deep.
Our values help to ensure a consistent set of standards and behaviours throughout the Group. This is particularly important given the Group’s decentralised structure.
Our core values are:
SailPoint’s success is directly tied to our Core Values, also known as the “Four I’s”: Innovation, Integrity, Impact, and Individuals. These are cornerstones to our corporate culture, and because they are independent of scale, they have served us well from our early days as a startup through today as a fast-growing global company.
Developing creative solutions to real challenges.
Our products and services deliver unique, compelling value to our customers and partners. In fact, we expect to have a significant, positive impact on the bottom line. We passionately strive to help our customers run their companies better and faster. Their success breeds our success.
Delivering on the commitments we make.
We understand what is expected of us and ensure that we have the resources to meet or beat that expectation. Because we empower our employees to do the right thing and place a high value on open communications, every person who works in or with our company knows they can depend on us to do what we say we’ll do.
Measuring and rewarding results, not activity.
We believe effort should not be confused with progress. We ensure that every person in our company understands what success looks like and how to get there. People succeed here based on the delivery of measurable results. And we expect people on our team to deliver those great results with a great attitude.
Valuing every person at SailPoint.
We believe that the single greatest asset of a software company is people. By treating everyone in our company as a person, not a number, we create a work environment that is responsive to needs both on and off the job. We take our business very seriously, but maintain a healthy sense of balance in our lives.
Shaping the Difference
Integrity – In our words and actions.
We never compromise our values in pursuit of business performance and success.
Excellence – In everything we do.
We work relentlessly to obtain the highest quality results through continuous improvement and flawless execution.
Customers – Exceeding expectations.
We are passionate about our customers’ success and strive to exceed their expectations every day.
Results – Focused on driving business growth and shareholder returns and rewarding performance.
We succeed as individuals and as a company when we grow our businesses and create shareholder value.
Innovation – Demonstrating initiative and creative thinking.
We challenge the status quo, embrace change and solve problems through innovation, agility and creative thinking.
Inclusion – Embracing diverse ideas and talent.
We realize that success comes from diverse ideas and talent working together to achieve our goals.
Our core values unite us. They make us unique and set us apart from our competitors. Our core values are what bind us together as one JDA. They are what we wake up in the morning believing in, and what carry us through our days. They are what drive our success – and the success of our customers.
RESULTS – We are obsessed with delivering customer value.
RELENTLESS – We relentlessly drive new learning and innovation.
TEAMWORK – We candidly and respectfully collaborate.
The Fujitsu Group’s “Corporate Values” contains a set of value statements for achieving our Corporate Vision.
What we value:
We respect diversity and support individual growth.
We seek to be their valued and trusted partner.
We build mutually beneficial relationships.
We seek to create new value through innovation.
We enhance the reputation of our customers and the reliability of social infrastructure.
Singtel’s Core Values underpin our desire to create a unity of purpose across the Group. They reflect our common aspiration to foster a performance-based culture that is open and innovative, and that promotes mutual trust and engagement.
Our success is based upon our customer focus. We listen to, and connect with, customers and treat them with dignity and respect. By understanding and anticipating their needs, we make it easy for our customers to do business with us. We aim to offer them value and quality services to enrich lives and enhance business success.
The creativity and innovation of our people set us apart. We look for better ways of doing business and share a passion for making a difference. When faced with challenges and opportunities, we do not say “Cannot” but ask “Why not?”. We are tenacious and we compete fairly.
By working as one team with shared goals, we believe we can achieve great things. We value ideas and contributions from everyone. We recognise, respect and value diversity in the team. We develop strong bonds by communicating and sharing knowledge. We encourage open discussion and commit to an agreed position. All of us have a part to play.
Our reputation is based upon our ability to fulfill promises to shareholders, customers and employees. We do so by being honest in our dealings, taking responsibility and being accountable for our actions. We treat everyone the way we would like to be treated. We are proactive in identifying issues and coming up with solutions. We ensure that the highest ethical standards guide us in making decisions.
Leadership and superior performance are achieved through the pursuit of personal excellence. We are committed to doing and being the best. We seek continuous improvement and take pride in what we do. We do things to the highest possible standards. We acknowledge the potential of the individual and create opportunities for all to grow and excel. Together, we celebrate our success and achievements.
Passion, innovation, integrity, accountability and an unflagging commitment to excellence are the core values that we carry into our work with our clients and reflect in our interactions, our brand and our leadership.
Raytheon’s Vision and Values are the foundation of our company. They serve as the roadmap for our accomplishments and the benchmark by which we measure our performance each year.
Our employees are so dedicated to our core values that many wear them with their badge cards.
DataCore Software is dedicated to creativity and innovation. We strongly believe in the concepts of Teamwork, Innovation, Fun, and Profit.
I uphold the highest standards of work ethic, honesty and morality;
I strive to conduct business with transparency and without thought of personal gain.
I stand by what is right and fair at all times.
I am responsible for my actions and all its outcomes.
I hold myself answerable to my superiors, as well as to my subordinates.
I take care of all that has been entrusted me, be it resources, talent or finances.
I care for the business and contribute to its success.
I genuinely empathize and care for the predicament, feelings, and motives of others.
I always make sure that I see the view from the other side of the fence.
I acknowledge that every individual, including myself, deserves to be treated based on competency and ability.
I celebrate successes and objectively recognize those that contribute to them.
I believe in equal opportunity and equitable recognition.
I recognize and celebrate diversity, similarities, differences in the organization
I accept that people have beliefs, rights, convictions, worth, contribution, and significance
I accept the opinion of others while working at a shared goal.
Our values highlight what’s important to us, what makes us distinctive and they explain what it’s like to work at Johnson Matthey.
Health and safety is our priority
Ability and innovation
Recognition and development
Freedom to act
The best of big and small
Enterprises built to endure stand on a foundation of core values. Our values are part of our DNA. They guide the way we work with our business partners, within our communities and with each other.
Live our values
At Deltapath, we follow a set of core values to guide our actions toward one another and our stakeholders, and to serve as a guidepost in our ongoing quest for market position, growth, and profitability. We embrace these values as we strive to challenge the status quo and build the data centers of the future.
Here’s what we believe matters most:
Performance-driven: Relentless pursuit to win in the marketplace.
Differentiated innovation: We have meaningful impact on our customers’ businesses.
Collaboration: We value the contributions and development of our colleagues and customers.
Integrity: We lead from a position of trust, openness, and transparency.
Our values are integral to everything we do. Our values guide our business operations and reinforce our commitment to our customers and help us maximize the returns on our stakeholders’ investments. We stick to our core values: Innovation, Teamwork, Commitment, Excellence, Accountability and Respect.
When you work with Moravia, you’ll notice that there we all share the same values. As a Moravia employee, you are:
Human: Down to earth, Respectful, Engaging
You treat your colleagues, partners and customers with respect, regardless of hierarchy or difference in opinion.
You are practical in your decision-making and engage in problem-solving.
Creative: Pro-active, Inventive, Active minds
You learn fast and eagerly.
You seek to understand the business we operate in, our strategy and our customers’ needs.
You have an open mind for improvements and generate ideas that can benefit our service delivery.
Reliable: Experienced, Transparent, Steady
You gain and share knowledge and information openly and proactively.
You deliver what you promise so your colleagues and customers can rely on you.
Determined: Focused, Passionate, Winning mentality
You inspire others with your drive and focus on excellence in delivery. You never give up.
You care about Moravia’s success and you celebrate wins.
Our values serve as a compass for our actions and describe how we behave in the world.
Leadership: Transform and encourage to build a better & sustainable future
Collaboration: Leverage the power of collective thought
Integrity: Be real and truthful
Accountability: Make it your own task
Passion: Committed in heart and mind
Diversity: Keep it as inclusive & open as possible
Quality: Promise yourself that you are the consumer
The right combination of elements produces something powerful. Take what happens when talented people link together: individual minds react with each other and create knowledge, insight, expertise. The bonds are stable, the results predictable and reliable.
It’s called chemistry and it defines who we are.
Leadership – We guide our clients and colleagues to reach their fullest potential.
Accountability – We own our commitments and exceed expectations.
Passion – We accomplish extraordinary results through determination.
Integrity – We hold ourselves to the highest standards and keep our promises.
Service – We support our community to leave a lasting legacy.
Honesty and integrity
Innovation and continuous improvement
Mutual trust and respect
Ownership and accountability
Think: customer, company, individual
We have operated under the guidance of six core values:
We succeed through satisfied customers.
We deliver quality and excellence in all we do.
We require premium return on assets.
We use technology to develop market leadership.
We value and empower employees.
We behave responsibly as a corporate citizen.
Customer Focused: We exceed expectations through great discipline and ensure a world class customer experience.
Employee Satisfaction: Our greatest asset. We love and support our colleagues and operate without hierarchy.
Speed: Fast is better than slow but we will not compromise on quality.
Passionate: We strive for excellence, go the extra mile and have fun in what we do.
Humble: We constantly look to improve and never forget the importance of our customers and colleagues.
Integrity: We are consistent, honest and fair and always do what is right.
Discipline: In everything we do. We accept responsibility and deliver on all of our commitments.
Since its inception, NFF has been governed by its core values. They shape our culture and define the character of our company, and they guide how we behave and make decisions. Our values are:
Integrity: We act with honesty and integrity, never compromising the truth. We communicate openly and our actions are consistent with our words.
Respect: We treat our team members, customers, partners, and suppliers with mutual respect and sensitivity, recognizing the importance of diversity. We respect all individuals and value their contributions.
Unity: We are one company, one team. We believe that succeeding as one enterprise is as important as succeeding independently. Balancing empowerment and interdependence makes us strong. We will work together, building relationships to create ever-greater value for the customers we serve.
Open Communication: All team members are encouraged to openly share their opinions and views. We are flexible, helping team members strike a healthy work and life balance.
Accountability: We accept our individual and team responsibilities and we meet our commitments. We take responsibility for our performance in all of our decisions and actions.
Our Core Values define who we are and how we do business. These are the beliefs by which we guide our actions, set direction, and plan for our future every day.
We all believe…
…in the importance of honesty and integrity.
We must foster an ethical, direct, and honest relationship with all our stakeholders.
A trusting relationship with each other is a necessity.
We treat each other with respect, as we wish to be treated.
We will honor our commitments to each other, our customers and vendor partners.
…in the benefits of teamwork.
Every team member is an important asset; therefore, we continually strive to provide opportunities for growth and development of individual potential.
Partnering with and supporting our related companies will always be our first choice.
Partnerships with our customers and vendors are key to our mutual success.
We encourage employee participation in the growth, execution and improvement of our business.
We openly and continuously communicate our vision, mission and our progress.
…in the entrepreneurial spirit.
We foster an environment that is conducive to innovation and change.
We believe that growth and profits are the commitments that we have to our team and shareholders.
We believe in responsible risk-taking.
We accept mistakes as an important part of learning.
Work should be enjoyable and rewarding.
…in the benefits of investing in our future.
Continual learning is critical to our success.
We use our ingenuity and problem-solving skills to add value to the business
We make every effort to find the best overall value and return in all our investments
We will maximize technology to increase our productivity, delivering the best customer experience.
Creating an enjoyable work environment is key to our success.
…in the importance of being committed to our community.
.We will provide support to community organizations important to our teammates.
We recognize the importance of balance between family, work and community.
We encourage a sense of community within our organization, as well.
How we treat others…
Practice Good Stewardship – Be faithful and diligent with the investments and responsibilities we have been given
Treat All People with Respect – Every person has dignity and worth regardless of status or company affiliation
Benefit the Customer – Understand the customers’ needs and help them reach their goals
Benefit the Company – Others rely on you to do your part just as you rely on them
How we conduct ourselves…
Practice Humility – Don’t be arrogant; much of our success is rooted outside ourselves
Exercise Self-Control – Use wisdom and discretion in all words and conduct
Accept Responsibility – Take ownership of fixing the problem, not placing the blame
Act with Integrity – Protect the trust that others have placed in us and preserve their confidentiality
Tell the Truth – Speak only the truth regardless of who, what, when, or where
How we work together…
Acknowledge the Contribution of Others – Share the podium with those who played a part in your success
Work as a Team – Individual successes only count if they make the team and the company successful also
Uphold Leadership – Leaders are to be honored as servants to others and examples of our values
Speak the Truth in Love – Resolve issues with the other person honestly and directly, while always seeking their good
Help Others Accomplish Their Goals – Have the same ambition for others’ goals as you do for your own
The team at Oasys Water is passionately committed to developing sustainable solutions that transform the world’s most challenging waters into valuable resources. This sense of purpose is deeply reflected in our core values. As a team and as individuals, we strive to always:
Quality – Our passion for impeccable, stellar products and services
Leadership – Our courage and determination to shape our future
Adaptability – To quickly and effectively change and grow with the global and regional market
Integrity – In our service and trustworthiness as a company
Accountability – Accomplishing what we promise
To make this happen, we have created a common set of values and clear guiding principles, that allow us to follow our company compass and jointly strive for the same goal.
At Nexus, we want to be trustworthy. We are humble, act with a long-term perspective and take responsibility. Our ambition is to understand our customers and colleagues needs in order to help out in the best way. Caring builds trust and confidence for us as individuals and our company.
This is how we care:
We always listen, trying to understand and being ready to help.
We trust each other, show confidence and act with integrity.
We have a genuine interest in people and respect everyone around us, both within and outside the company.
We show empathy in all situations and in every relationship with our colleagues and customers.
We strive to protect the environment and save the earth’s resources.
We aim to share joy as well as challenges and setbacks.
We operate in a changing world, where technology development is extremely fast and where our customers are constantly experiencing new challenges. With this follows high demands and expectations for constant innovation. This matches our high ambitions to understand and keep up with existing needs. But we want more, we will challenge the conventional and already known. We will continue to deliver cutting edge technology and stay ahead of competition.
This is how we innovate:
We are proactive and foresee future challenges to anticipate how technology will affect our customers’ needs.
We challenge existing ideas and ourselves in order to solve business needs in new innovative ways.
We analyze and adopt new technology to innovate new products and solutions.
We are open minded and dare to be creative.
We are steadily striving to improve.
We push ourselves in order to search for creative solutions to any problem.
We are committed
To meet and exceed expectations are important prerequisites when success is created. Therefore, we are always prepared to go the extra mile when required. For us, responsibility is inspiring and challenges are natural driving forces that gives us energy and fuel to continuous improvement and to the appreciated deliveries.
This is how we are committed:
We take personal responsibility for our common success.
We keep our promises.
We are loyal and always there to do what needs to be done.
We believe in what we do – in short and long term.
We always deliver and reach our targets.
With focus and passion, we manage beyond expectations.
Here at Telstra, we have five core values.
Show we care
Work better; together
Trust each other to deliver
Make the complex simple
Find our courage
These are the values we stand for—the values by which we measure all of our actions.
And our values demand action. Being a values-led organisation means we must have the:
Willingness to take responsibility
Determination to never think, ‘I have no choice’
Desire to learn
Courage to challenge ourselves and others when values are not met
We know that we will not achieve our strategy unless we get our values right.
By putting those values into action, we will create a new kind of company — and create a brilliant connected future for everyone.
Act with integrity
Do it right the 1st time
Pursue best practices
Earn customer loyalty
Improve service levels
Be reliable & responsive
Increase flexibility for IT
Communicate with customers & partners
Enable customers to better manage costs
Provide fair & equitable treatment to transitioned employees
Minimize risks associated with outsourcing
Adapt to varying business demands
Safety and Health Stewardship…
Safety and health are an integral part of all our business activities. We believe that all safety incidents are preventable and our goal for them is zero.
We ensure that the highest level of quality service and product conformance are delivered flawlessly to our customers knowing that this is key to the success of our business.
We will continue to be the leading “one source” provider of technology enabled asset protection solutions. We practice leadership and integrity in all areas of our business including diversity in our people and sophistication in our products, services and software.
We understand that our people are key to our success and everything we do reflects on their integrity, skills, ethics and commitment, and in return, they deserve to be treated fairly and with trust and respect.
Enhancing Shareholder Value…
By meeting our core values, we will be able to increase and maintain profitable growth and enhanced shareholder returns.
Do what’s right, the right way. Both the “what” and the “how” matter.
Take ownership. Create understanding and develop solutions by communicating with data and transparency.
Exceed customer expectations through active engagement, relentless focus, and a passion for innovative solutions. Drive constant improvement in everything we do.
Engage. Have fun. Make others successful. Our strongest asset is the power of “we”.
Make an impact. Focus on what matters. Deliver on commitments.
Treat ourselves and our customers with respect.
Be creative and resourceful.
Respect data and make human decisions.
Be open to change and maintain flexibility.
Celebrate and enjoy the journey.
More Core Values Examples
Here you can find more core values examples: click to open 250+ Best Core Values: Examples for 12 Industries