A cover letter introduction needs to quickly show your interest and qualifications. It should connect your experience to the specific position.
Effective approaches include:
• Mentioning the job title specifically
• Expressing enthusiasm for the role
• Highlighting a key achievement related to the position
• Referencing a mutual connection (when applicable)
You could structure your cover letter introduction by:
State the position → Express interest → Highlight relevant qualification
Cover Letter Introduction Templates and Examples
Template 1
Template: I am excited to submit my application for the [position] position at [company]. With [relevant experience/qualification] and a proven ability to [relevant skill/accomplishment], I am ready to help [company] achieve its goals in [specific area].
Example: I am excited to submit my application for the Financial Analyst position at Amazon. With an MBA in Finance and a proven ability to identify cost-saving opportunities that drive profitability, I am ready to help Amazon achieve its goals in optimizing operations and increasing shareholder value.
Template 2
Template: As a professional who specializes in [key skill/area], I would bring [specific value] to the [position] role at [company]. My track record of [achievement] illustrates how I could contribute to your team from day one.
Example: As a professional who specializes in customer retention strategies, I would bring data-driven relationship management expertise to the Client Success Manager role at Salesforce. My track record of increasing client renewal rates by 35% illustrates how I could contribute to your team from day one.
Template 3
Template: I am writing to express my interest in the [position] role at [company]. With my background in [relevant experience/skills], I am confident in my ability to make valuable contributions to your team.
Example: I am writing to express my interest in the Marketing Specialist role at Procter & Gamble. With my background in digital campaign management and consumer behavior analysis, I am confident in my ability to make valuable contributions to your team.
Template 4
Student Seeking Internship Cover Letter Introduction Example
Template: As a [year] student at [university] majoring in [field of study], I am excited to apply for the [position] internship at [company]. My coursework in [relevant subjects] combined with my [relevant experience] has prepared me to contribute effectively to your team.
Example: As a second-year student at New York University majoring in Communications, I am excited to apply for the Public Relations internship at (…) Company. My coursework in media relations, social media strategy, and persuasive writing combined with my experience managing our student newspaper’s social media accounts has prepared me to contribute effectively to your team.
Template 5
Fresh Graduate Cover Letter Introduction Example
Template: Having recently graduated with a [degree] in [field] from [university], I am eager to begin my professional career as a [position] with [company]. Throughout my academic journey, I’ve developed strong [relevant skills] that align perfectly with the requirements outlined in your job posting.
Example: Having recently graduated with a Bachelor of Science in Marketing from UCLA, I am eager to begin my professional career as a Digital Marketing Coordinator with (…) Company. Throughout my academic journey, I’ve developed strong analytical and creative skills that align perfectly with the requirements outlined in your job posting.
Template 6
Entry-Level Professional (1-2 years experience)
Template: With [time period] of experience in [relevant field], I am thrilled to apply for the [position] role at [company]. My background in [specific experience] has equipped me with the [skills] that would make me a valuable addition to your team.
Example: With two years of experience in customer service, I am thrilled to apply for the Customer Success Representative role at Salesforce. My background in resolving complex customer issues at a high-volume call center has equipped me with the communication and problem-solving skills that would make me a valuable addition to your team.
Template 7
Career Changer Cover Letter Introduction Example
Template: I am excited to apply for the [position] at [company], where I can leverage my transferable skills from my [number] years in [previous industry]. While my background is in [previous field], my experience with [relevant transferable skills] positions me uniquely to excel in this new role.
Example: I am excited to apply for the Project Manager position at (…) Company, where I can leverage my transferable skills from my seven years in education. While my background is in teaching, my experience with curriculum development, stakeholder communication, and managing complex timelines positions me uniquely to excel in this new role.
Template 8
Returning to Workforce After a Gap Cover Letter Introduction Example
Template: I am excited to apply for the [position] role at [company] as I return to the professional workforce. While I took a deliberate [length] break from my career to [reason for gap], I’ve remained connected to the [industry/field] by [specific activities/skills maintained]. I bring both my previous professional experience and newly developed perspectives that will benefit your team.
Example: I am excited to apply for the Administrative Coordinator role at Deloitte as I return to the professional workforce. While I took a deliberate two-year break from my career to focus on family caregiving responsibilities, I’ve remained connected to the administrative field by volunteering to manage scheduling and communications for my local community association. I bring both my previous professional experience in office management and newly developed perspectives on efficient multitasking that will benefit your team.
Template 9
Template: When I [relevant anecdote related to the position/industry], I discovered my talent for [relevant skill]. This experience led me to develop expertise in [relevant area], which I’m excited to apply as your next [position].
Example: When I coordinated emergency response during a regional power outage, I discovered my talent for calm decision-making under pressure. This experience led me to develop expertise in crisis management protocols, which I’m excited to apply as your next Emergency Management Director.
Template 10
Template: As [industry] continues to evolve with [current trend/challenge], professionals with expertise in [relevant skill] are becoming increasingly valuable. I would bring this expertise, along with [additional relevant skill], to the [position] role at [company].
Example: As the marketing industry continues to evolve with the growing emphasis on visual storytelling across multiple platforms, professionals with expertise in adaptive design are becoming increasingly valuable. I would bring this expertise, along with my strong background in brand identity development, to the Senior Graphic Designer role at (…) Company. My portfolio demonstrates how I’ve helped brands maintain visual consistency while creating engaging designs that perform effectively across print, web, and social media channels.
Template 11
Template: In my [current/previous role], I [specific achievement with metrics]. I am eager to bring this results-oriented approach to the [position] role at [company], where I can help drive [relevant goal].
Example: In my current role as Social Media Manager, I increased engagement by 78% while reducing ad spend by 15%. I am eager to bring this results-oriented approach to the Digital Marketing Manager role at Spotify, where I can help drive user acquisition and brand loyalty through innovative campaigns.
Template 12
Template: The [position] role at [company] represents the perfect intersection of my skills in [skill] and my interest in [relevant industry/field]. I’ve long admired [something specific about the company], and I’m excited about the possibility of contributing to your continued success.
Example: The UX Designer role at (…) Company represents the perfect intersection of my skills in user research and my interest in the travel industry. I’ve long admired your approach to creating intuitive, culturally responsive interfaces, and I’m excited about the possibility of contributing to your continued success.
Template 13
Template: My passion for [industry/field] has driven my career for [time period], and I am excited about the opportunity to bring this enthusiasm to the [position] role at [company]. My experience with [relevant accomplishment] demonstrates my commitment to excellence in this field.
Example: My passion for sustainable architecture has driven my career for the past six years, and I am excited about the opportunity to bring this enthusiasm to the Project Architect role at LEED Designs Inc. My experience with designing three LEED Platinum-certified buildings demonstrates my commitment to excellence in this field.
Template 14
Company-Focused Approach
Template: [Company]’s commitment to [company value/achievement] has inspired me to apply for the [position] position. My experience with [relevant skill/experience] aligns perfectly with your company’s mission to [company goal].
Example: Nike’s commitment to innovation and athletic excellence has inspired me to apply for the Product Development Coordinator position. My experience with sports equipment design and market research aligns perfectly with your company’s mission to bring inspiration and innovation to every athlete in the world.
Template 15
Mid-Career Professional Cover Letter Introduction Example
Template: With over [number] years of progressive experience in [industry/field], I am excited to bring my expertise to the [position] role at [company]. My proven track record of [specific achievement] makes me confident in my ability to help your team [specific goal related to the position].
Example: With over eight years of progressive experience in financial analysis, I am excited to bring my expertise to the Senior Financial Analyst role at (…) Company. My proven track record of identifying cost-saving opportunities that resulted in $2.3M annual savings makes me confident in my ability to help your team optimize financial operations and increase profitability.
Template 16
Referral Cover Letter Introduction Example
Template: After speaking with [name], [their position] at [company], about the open [position] role, I was immediately compelled to apply. [Name] highlighted [company]’s commitment to [company value], which resonates strongly with my own professional values and [relevant experience/skills].
Example: After speaking with Sarah Johnson, Marketing Director at (…) Company, about the open Content Strategist role, I was immediately compelled to apply. Sarah highlighted (…) Company’s commitment to innovative storytelling, which resonates strongly with my own professional values and five years of experience creating award-winning content campaigns.
Template
Template: As a seasoned professional with [number] years of specialized experience in [specific niche within industry], I was excited to discover the [position] opening at [company]. My deep expertise in [specific area of specialty] would bring valuable insights to your [relevant department/project].
Example: I am writing to express my interest in the Administrative Assistant position at (…) Company. With my background in office management, calendar coordination, and executive support, I am confident in my ability to make valuable contributions to your team. Having spent the past three years managing administrative functions for a busy real estate office with over 15 agents, I’ve developed strong organizational skills and the ability to prioritize competing tasks while maintaining a calm, professional demeanor in fast-paced environments.
Template
Template: Having recently [significant achievement relevant to the position], I am eager to bring the same [qualities demonstrated] to the role of [position] at [company]. My background in [relevant experience] has prepared me to tackle the challenges outlined in your job description.
Example: Having recently led a cross-functional team that reduced production costs by 22% while maintaining quality standards, I am eager to bring the same analytical thinking and collaborative approach to the role of Operations Manager at Boeing. My background in lean manufacturing has prepared me to tackle the efficiency challenges outlined in your job description.
Template
Advanced Degree/Certification Introduction Example
Template: I recently completed my [advanced degree/certification] in [field] and am excited to apply for the [position] at [company]. The specialized knowledge I gained in [relevant subject areas] aligns perfectly with your requirements for expertise in [specific skill/knowledge area mentioned in job posting].
Example: I recently completed my MBA with a specialization in Supply Chain Management and am excited to apply for the Logistics Coordinator position at Amazon. The specialized knowledge I gained in inventory optimization and distribution network design aligns perfectly with your requirements for expertise in implementing cost-effective logistics solutions.
Template
Template: In reviewing the requirements for the [position] role at [company], I recognized an opportunity to apply my expertise in [relevant skill] to help address [challenge/need mentioned in job posting or known about the company].
Example: In reviewing the requirements for the Business Analyst role at Deloitte, I recognized an opportunity to apply my expertise in data visualization to help address the increasing need for translating complex data into actionable business insights for your clients.
Keep the introduction brief—three to four sentences maximum—to ensure recruiters continue reading.