A well-crafted referral email can help you get more clients and boost your sales. In this article, we’ll look at some email examples and templates you can use to ask for referrals. You’ll learn how to write emails that get results and make your clients happy to help. We’ll also share tips on when to send these emails and how to follow up.
How to Ask for Client Referrals: Email Templates
Asking for referrals can feel awkward, but it’s a great way to grow your business. Here are some great email templates you can use to request referrals from happy clients:
Template 1
“Hi [Name], I’m so glad you’re happy with our work. Do you know anyone else who might benefit from our services? I’d love an introduction!”
Template 2
“Hey [Name], I’m looking to work with more [industry] companies. Do you have any contacts in that field you could connect me with?”
Template 3
“[Name], thanks for being such a great client. Your support means a lot. If you know others who might need our help, I’d be grateful for a referral.”
Template 4
“Hi [Name], I enjoyed working with you. If you refer someone who becomes a client, I’d be happy to offer you a 10% discount on your next project.”
Template 5
“[Name], how are things going since we wrapped up? If you’re pleased with the results, would you mind passing my info to anyone who might need similar help?”
Template 6
“Hey [Name], would you be willing to share a post about our work together on LinkedIn? It would mean a lot to me!”
Template 7
“[Name], thanks for the great review! Would you also be open to introducing me to anyone in your network who might need our services?”
Template 8
“Hi [Name], we’re hosting a free workshop next month. Want to join? Feel free to bring along any colleagues who might find it useful!”
Template 9
“[Name], I just wrote an article that might interest your network. Mind sharing it? If anyone reaches out, I’d be happy to chat with them.”
Template 10
“Hi [Name], it’s been a while! How are things? If you know anyone looking for [service], I’d love if you could keep me in mind.”
Following Up on Referral Requests
After asking a client for a referral, it’s important to follow up politely. This keeps the request fresh in their mind and shows you value their help.
Template 1
“Hi [Name], I hope you’re doing well. I wanted to check in about the referral we discussed last week. Have you had a chance to think of anyone who might be a good fit? Let me know if you need any more info from me. Thanks for your time, [Your Name]”
Template 2
“Hello [Name], I came across an article that made me think of you. [Link to article] I thought you might find it interesting. By the way, I’m still looking for referrals if you know anyone who needs [your service]. No pressure at all, just keeping you in the loop. Best, [Your Name]”
Template 3
“Dear [Name], I wanted to thank you again for considering my referral request. Your support means a lot to me. If you’ve thought of anyone who might benefit from my services, I’d love to hear from you. Warm regards, [Your Name]”
Template 4
“Hi [Name], I hope this email finds you well. I’m reaching out about the referral we discussed. I’m specifically looking for [describe ideal client]. Does anyone come to mind? I’d be happy to provide more details if needed. Thanks in advance, [Your Name]”
Template 5
“Hello [Name], I wanted to follow up on my referral request from [date]. If you haven’t had a chance to think of anyone, no worries at all. I appreciate you taking the time to consider it. Please let me know if there’s anything I can do for you in the future. All the best, [Your Name]”
Keep your follow-ups brief and friendly. Don’t push too hard – a gentle reminder is often enough.
Crafting Your Referral Request Email
Start with a friendly greeting. Use the client’s name to make it personal. Thank them for their business and mention a specific project you worked on together.
Next, explain why you’re writing. Be clear about asking for a referral. Tell them what kind of clients you’re looking for.
End with a call to action. Make it easy for them to refer you. Offer to write a draft email they can forward.
Examples
- “I hope this email finds you well!”
- “Thank you for trusting me with your project.”
- “I’m reaching out because I’m looking to grow my business.”
- “Do you know anyone who might need my services?”
- “I’d be grateful if you could introduce me to potential clients.”
- “I’m happy to provide more info if needed.”
- “Would you be comfortable passing along my contact info?”
- “I’ve attached my portfolio for easy sharing.”
- “Let me know if you have any questions.”
- “Thanks in advance for your help!”
Perfecting Your Email
Keep your email short and sweet. No one wants to read a long message. Get to the point quickly.
Use a clear subject line. Something like “Quick favor: client referral” works well.
Make sure your email looks good on mobile. Use short paragraphs and bullet points.
Include a link to your website or portfolio. This makes it easy for people to learn more about you.
Examples
- “I’ve been working on expanding my business.”
- “I specialize in [your services].”
- “I’m looking for clients who need help with [specific problem].”
- “Your referral would mean a lot to me.”
- “I’ve included some info about my services below.”
- “Here’s a link to my recent work: [link]”
- “I’m offering a referral bonus for new clients.”
- “Please let me know if you need any other details.”
- “I appreciate your time and consideration.”
- “Looking forward to hearing from you!”
Personalization in Referral Emails
Don’t use a one-size-fits-all approach. Tailor each email to the client you’re writing to.
Mention specific projects or achievements you’ve had together. This reminds them of your good work.
Show that you value their opinion. Ask for their thoughts on who might be a good fit for your services.
Examples
- “I really enjoyed working on [specific project] with you.”
- “Your input on [topic] was really valuable.”
- “I remember you mentioned [industry] was growing fast.”
- “Based on our work together, I think you’d be a great judge of who could use my help.”
- “Your network in [field] is impressive.”
- “I’ve always appreciated your insights on [topic].”
- “You’ve been such a great client to work with.”
- “I’d love to work with more people like you.”
- “Your feedback has helped me improve my services.”
- “I value our professional relationship and your opinion.”