Raising prices can be tricky: you want to keep your customers happy while also running a successful business. Letting customers know about price changes in a clear and thoughtful way can help maintain trust and loyalty. This article will show you how to tell customers about price increases. We’ll look at examples and templates you can use. You’ll learn tips for keeping customers on board even when costs go up.
Price Increase Email: Templates with Examples
Email is a great way to tell customers about price changes. It’s a good practice to make the subject line clear and honest, like “Important Update: Price Change Coming Soon.”
- “Dear [Customer],
We’re writing to let you know that the price of [product/service] will increase to [new price] starting [date].
Thank you for your continued support.
Best, [Your Name]”
Example
“Dear Sam,
We’re writing to let you know that the price of our monthly subscription will increase to $15 starting November 1st.
Thank you for your continued support.
Best,
Jane”
- “Hi [Customer],
Due to [reason], we need to raise our prices. Starting [date], [product/service] will cost [new price].
We value your business and hope you understand.
Thanks, [Your Name]”
Example 1
“Hi Alex,
Due to rising material costs, we need to raise our prices. Starting December 1st, our basic package will cost $50.
We value your business and hope you understand.
Thanks,
Mark”
Example 2
“Dear [Customer Name],
We’re writing to let you know that our prices will be going up by 5% starting next month. We’ve worked hard to keep costs down, but rising material prices mean we need to adjust our rates to keep giving you the quality you expect.
We value your business and hope you’ll stick with us. If you have any questions, please reach out.
Thanks for your understanding,
[Your Name]”
- “Hello [Customer],
We’re updating our pricing on [date]. [Product/service] will now be [new price].
But don’t worry! We’re also adding [new feature/benefit] at no extra cost.
Cheers, [Your Name]”
Example
“Hello Pat,
We’re updating our pricing on January 15th. Our pro plan will now be $30 per month.
But don’t worry! We’re also adding unlimited cloud storage at no extra cost.
Cheers,
Lisa”
- “Dear [Customer],
Heads up: [product/service] prices will change to [new price] in [timeframe].
We wanted to give you plenty of notice. Let us know if you have any questions!
Best wishes, [Your Name]”
Example
“Dear Jordan,
Heads up: our hourly rate will change to $75 in three months.
We wanted to give you plenty of notice. Let us know if you have any questions!
Best wishes,
Carlos”
- “Hi [Customer],
Our prices are going up to [new price] on [date]. But as a valued customer, you’ll keep your current rate for [timeframe].
We appreciate your loyalty!
All the best, [Your Name]”
Example
“Hi Taylor,
Our prices are going up to $25 per month on March 1st. But as a valued customer, you’ll keep your current rate for 6 months.
We appreciate your loyalty!
All the best,
Emma”
Price Increase Call Script: Templates with Examples
- “Hi [Customer Name], I’m calling about an upcoming change to your [product/service] pricing. Starting [date], the cost will increase to [new price]. We value your business and want to give you a heads up.”
Example: “Hi Sarah, I’m calling about an upcoming change to your website hosting plan. Starting November 1st, the cost will increase to $15 per month. We value your business and want to give you a heads up.”
- “Hello [Customer Name], due to [reason], we need to adjust our prices. Your [product/service] will increase to [new price] on [date]. We appreciate your understanding.”
Example: “Hello Tom, due to rising supplier costs, we need to adjust our prices. Your monthly subscription will increase to $29.99 on January 1st. We appreciate your understanding.”
- “[Customer Name], I wanted to let you know about a price change. Your [product/service] will be [new price] starting [date]. Remember, this includes [key benefits].”
Example: “Alex, I wanted to let you know about a price change. Your gym membership will be $45 per month starting March 1st. Remember, this includes 24/7 access, group classes, and personal training sessions.”
- “Hi [Customer Name], I’m reaching out early to inform you of a price adjustment. In [timeframe], your [product/service] price will change to [new price]. We wanted to give you plenty of notice.”
Example: “Hi Lisa, I’m reaching out early to inform you of a price adjustment. In three months, your software license price will change to $79 per user. We wanted to give you plenty of notice.”
- “[Customer Name], as a valued customer, I wanted to tell you about a price update. Your [product/service] will be [new price] from [date]. We’re grateful for your continued support.”
Example: “James, as a valued customer, I wanted to tell you about a price update. Your lawn care service will be $60 per visit from May 1st. We’re grateful for your continued support.”
Addressing Customer Concerns Proactively
Some customers might be upset about a price increase. Ways to handle their concerns include:
- “We understand this change might be unexpected.”
- “Your feedback is important to us.”
- “We’re here to answer any questions you may have.”
- “Let’s look at how this affects your specific situation.”
- “We value your business and want to find a solution that works for you.”
- “Can you tell me more about your concerns?”
- “We’ve thought carefully about this decision.”
- “Our goal is to keep providing you with great service.”
- “We’re open to hearing your thoughts on this change.”
- “How can we make this transition easier for you?”
Show them you care about their feelings and want to help.
Offering Solutions and Alternatives
You can give your customers options to help them adjust to the new prices. This can make the change easier to accept. Example phrases include:
- “Would you like to hear about our new budget-friendly options?”
- “Let’s explore some ways to get you the best value.”
- “We have a special offer that might interest you.”
- “Have you considered our loyalty program?”
- “What features are most important to you?”
- “We can customize a plan to fit your needs.”
- “How about we look at a different package?”
- “Is there a particular price point you’re aiming for?”
- “We offer flexible payment plans if that helps.”
- “Would you like to lock in the current price for a longer term?”
By offering choices, you show customers you want to work with them. This can help keep them happy even with higher prices.