Best Mission Statements Examples [for Food & Beverage Industry]

A mission statement is vital for any business as it serves as a compass which guides the company’s operations and decisions. In this article you will find vision and mission statements examples for companies that fall into the following industries:

Food and Beverage

A food and beverage company is an organization that produces, distributes, and sells food and beverages. These companies are responsible for the production, packaging, marketing, distribution and sale of all products related to food and beverage. They are often involved in research and development to create new recipes as well as explore new markets for their products. Food and beverage companies provide a wide range of services from catering to manufacturing of processed foods. They may provide a wide range of products, from grocery items to restaurant-style meals. Some food and beverage companies provide catering services for large events or special occasions. The goal of a food and beverage company is to offer their customers the best quality products at competitive prices. In order to do this, they must have access to the highest quality ingredients and the latest technology. They also often have a team of managers, chefs, and servers who can ensure that their customers receive an enjoyable experience with every meal. Food and beverage companies are responsible for ensuring that their products meet all safety standards and regulations set by the government. To ensure that their customers are satisfied with their experience, these businesses must be focused on customers and stay up-to-date with the latest trends in the industry.

Having a clear mission statement is essential for any food and beverage company. It outlines the company’s purpose and provides the team with a sense of direction. For example, if a food and beverage company’s mission is to provide high-quality, affordable products to its customers, this helps employees understand that their focus should be on customer satisfaction. A mission statement is also an excellent way to communicate your company’s values to customers and stakeholders. It can also help suppliers and other partners understand why the company has chosen them to partner with. It can also help the company stand out from competitors by providing customers with a unique sense of identity and purpose.

A good mission statement for a food and beverage company is inspiring and focused on the customer. A strong mission statement should be meaningful to the company’s employees, customers, and shareholders; it should reflect the company’s core values, such as quality products, customer service, sustainability, innovation, community involvement.

Learn more: How to Create a Perfect Company Mission, Vision, Values Statement? (Awesome Template)See also: 30+ Best Core Values: Examples for Food and Beverage Companies

Samples of Vision and Mission Statements: Finance and Investment Companies


To provide an exceptional dining experience that satisfies our guests’ grown-up tastes by being a “Cut-Above” in everything we do.

Archer Daniels Midland Co.

Our mission is to unlock the potential of nature to improve the quality of life. It’s something we do with every new product we develop, and we couldn’t do it if we weren’t Resourceful By Nature™.

B&G Foods Inc.

To manufacture, sell and distribute a diversified portfolio of high-quality, shelf-stable foods across the United States, Canada and Puerto Rico.

Brannigans Restaurant

To ensure that each guest receives prompt, professional, friendly and courteous service. To maintain a clean, comfortable and well maintained premises for our guests and staff. To provide at a fair price – nutritional, well-prepared meals – using only quality ingredients. To ensure that all guests and staff are treated with the respect and dignity they deserve. To thank each guest for the opportunity to serve them. By maintaining these objectives we shall be assured of a fair profit that will allow us to contribute to the community we serve.

BRF-Brazil Foods S/A

BRF cultivates ties. The culture of our company is committed to the long-term relationships and the entire chain around us: producers, consumers, employees, investors, customers and partners.

Campbell Soup Co.

Our mission is to nourish people’s lives by offering a wide variety of convenient, delicious, and affordable food choices that can help everyone enjoy a balanced, healthful diet.

Chiquita Brands International Inc.

Our mission at Chiquita is to improve world nutrition.

Coca-Cola Enterprises Inc.

Our commitment is to provide products and services that meet the beverage and business needs of our customers and consumers. In doing so, we provide sound and rewarding business opportunities and benefits for customers, suppliers, distributors and communities.

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Coca-Cola Femsa S.A.B. de C.V.

Our goal is to continue to build on our compelling track record of growth, focusing on the disciplined execution of the pillars of our strategic framework to improve our position in the global beverage industry.

Coca-Cola Hellenic Bottling Co. S.A.

Our mission is to: refresh our consumers partner with our customers reward our stakeholders and enrich the lives of our local communities.

ConAgra Foods Inc.

We are a company committed to making everyday foods in extraordinary ways.

Cosan Cl A

Providing more clean, renewable energy to improve quality of life is Cosan’s mission and reason for existence.

Cott Corp.

To be the lowest cost, preferred supplier of a broad range of attractive and innovative private label soft drinks to aligned retailer partners.T


Every guest who chooses Culver’s leaves happy.

Dean Foods Co.

The Company’s primary objective is to maximize long-term stockholder value, while adhering to the laws of the jurisdictions in which it operates and at all times observing the highest ethical standards.

Delhaize Group

Delhaize Group will achieve leading positions in food retailing in key mature and emerging markets. We accomplish our goal by developing strong regional companies benefiting from and contributing to the Group’s strength, expertise and successful practices. Delhaize Group goes to market with a variety of food store formats. The Group is committed to offer a locally differentiated shopping experience to its customers in each of its markets, to deliver superior value and to maintain high social, environmental and ethical standards.


Our Mission at Denny’s is to establish beneficial business relationships with diverse suppliers who share our commitment to customer service, quality and competitive pricing.

Dole Food Co. Inc.

Dole Food Company, Inc. is committed to supplying the consumer and our customers with the finest, high-quality products and to leading the industry in nutrition research and education. Dole supports these goals with a corporate philosophy of adhering to the highest ethical conduct in all its business dealings, treatment of its employees, and social and environmental policies.

Dr Pepper Snapple Group Inc.

At Dr Pepper Snapple Group, it is our vision to be the best beverage business in the Americas. Our brands have been synonymous with refreshment, fun and flavor for generations, and our sales are poised to keep growing in the future.

Flowers Foods Inc.

As a team, our mission is to drive sustainable growth that enhances value for our shareholders, associates, distributors, customers, consumers, and communities.

Fresh Del Monte Produce Inc.

We are dedicated to meeting the current and future needs of consumers worldwide. Our long-range vision is to become the leading global supplier of healthful, wholesome, and nutritious fresh and prepared foods, and beverages to consumers of all ages.

General Mills Inc.

Our mission is to make lives healthier, easier and richer. General Mills is Nourishing Lives.

GNC Holdings Inc. Cl ASupervalu Inc.

To continue to be the leading provider of products, services and information in the self-care and personal health enhancement market.

To provide a shopping experience that exceeds our customers’ expectations.

Gruma S.A.B. de C.V.

To contribute to the quality of life of our customers and consumers in all of the operations in which we participate, offering high-quality products and services suited to their different needs, lifestyles, and cultures, and generating dynamic and profitable long-term growth to create the greatest possible value for our shareholders. Through a primary focus on our key business areas: corn flour, tortillas, wheat flour, and flatbreads.

H.J. Heinz Co.

Our mission is simple: As the trusted leader in nutrition and wellness, Heinz – the original Pure Food Company – is dedicated to the sustainable health of people, the planet and our Company.

Heart and Soul

Our aim is to provide happiness and joy through, food, music and art.

Herbalife Ltd.

Herbalife’s mission is to change people’s lives. We provide the best nutrition and weight-management products in the world to help people pursue a healthy, active life.

Hershey Co.

Bringing sweet moments of Hershey happiness to the world everyday.

Honest Tea

To create and promote great-tasting, truly healthy, organic beverages.

Hormel Foods Corp.

At Hormel Foods, we are committed to providing consumers with high-quality, high-value branded products that are flavorful, nutritious and convenient. Guided by Our Way – our internal principles platform – we strive to set industry standards for product quality, work environment and community engagement.

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J.M. Smucker Co.

Bringing Beyond Ordinary™ snacking to consumers’ daily lives.

Kellogg Co.

To drive sustainable growth through the power of our people and brands by better serving the needs of our consumers, customers and communitie.

Kellogg Company

To enrich and delight the world through foods and brands that matter.

Kraft Foods, Inc.

Our mission is to be THE best investment in the industry.

Kroger Co.

Our mission is to be a leader in the distribution and merchandising of food, pharmacy, health and personal care items, seasonal merchandise, and related products and services. We place considerable importance on forging strong supplier partnerships. Our suppliers, large or small, local or global, are essential components in accomplishing our mission.

Les Fougères Restaurant

1. To achieve and maintain such distinction in food and wine, service, atmosphere and setting that the restaurant gains a first class reputation for gastronomy, gracious and informed hospitality, comfort and beauty which draws new and repeat customers year after year.

2. To achieve the above whilst upholding staff policies and practices which promote a fair and positive working environment.

3. To be aware of and act on our responsibilities as a good corporate citizen to:

* provide a safe, clean and attractive place for guests to enjoy and for employees to work in;
* ensure ecologically sound management practices at the restaurant and in our surrounding gardens and woods;
* undertake meaningful involvement of Restaurant Les Fougères in selected charitable activities in our community and region.

Maxie’s Supper Club and Oyster Bar

To sell delicious and remarkable food and drinks. That the food and drink we sell meets the highest standards of quality, freshness and seasonality and combines both modern-creative and traditional southern styles of cooking. To consistently provide our customers with impeccable service by demonstrating warmth, graciousness, efficiency, knowledge, professionalism and integrity in our work. To have every customer who comes through our doors leave impressed by Maxie’s and excited to come back again. To create and maintain a restaurant that is comprehensive and exceptional in its attention to every detail of operation. To provide all who work with us a friendly, cooperative and rewarding environment which encourages long-term, satisfying, growth employment. To keep our concept fresh, exciting and on the cutting edge of the hospitality and entertainment industry. To be a giving member of the Ithaca community and to use our restaurant to improve the quality of life in the Finger Lakes region.

McCormick & Co. Inc.

The primary mission of McCormick & Company, Incorporated is to profitably expand its worldwide leadership position in the spice, seasoning and flavoring markets.

Mead Johnson Nutrition Co.

To nourish the world’s children for the best start in life.

Medifast Inc.

Medifast is on a mission to enrich lives by providing innovative choices for lasting health.

When you choose Medifast, you get a powerful product along with the support of an unusually committed company. We are passionate about offering hope to those who want freedom from obesity.

Naked Juice

Making the whole planet feel better. One bottle at a time.

Nash Finch Company

We are a performance driven culture that uses metrics to ensure continuous improvement. Through our distribution and marketing competencies, we provide creative, customized, solutions for our customers. As a result, we achieve superior profit growth as the grocery distribution company of choice.

Ninety Nine Restaurant

A Passion to Serve.

PepsiCo Inc.

Our mission is to be the world’s premier consumer products company focused on convenient foods and beverages. We seek to produce financial rewards to investors as we provide opportunities for growth and enrichment to our employees, our business partners and the communities in which we operate. And in everything we do, we strive for honesty, fairness and integrity.

Pilgrim’s Pride Corp.

To be the best in what we set out to do, totally focused on our business, ensuring the best products and services to our customers, solidity to suppliers, satisfactory profitability for shareholders and the certainty of a better future for all employees.

Post Holdings Inc.

Enriching the lives of our customers by bringing quality food to the kitchen table.


Helping pets live longer, happier and healthier lives through proper nutrition and care.

  294 Mission Statements Examples [Consumer Services & Products]

Ralcorp Holdings Inc.

One company. One goal. Making the food you love.

Roundy’s Inc.

Roundy’s understands the lifestyle needs of consumers better than anyone. We deliver products and services in neighborhood stores that offer an engaging, interactive shopping experience on all levels, especially sight, smell and taste. We are an innovative company that: Takes care of the customer, whatever it takes. Values our employees’ talents and skills. Is known for integrity in all of our work. Wins the hearts and minds of customers, employees, suppliers and partners. Involves and inspires all stakeholders to do their very best.

Safeway Inc.

We earn the loyalty of the people we serve by first anticipating, then fulfilling their needs with our superior-quality products, a unique shopping experience, customer-focused service and continuous innovation, while generating long-term profitable growth for our shareholders.

Smithfield Foods Inc.

Smithfield Foods is determined to be an ethical food industry leader that excels every day at bringing delicious and nutritious meat products to millions of people around the world in a manner that sets industry benchmarks for sustainability.

Supervalu Inc.

SVI’s mission is to deliver quality products at affordable prices to our independent retailers, wholesalers and food service partners around the world by providing international procurement, distribution, marketing and supply chain management.

Sysco Corp.

To market and deliver great products to our customers with exceptional service.

The Hershey Company

Undisputed Marketplace Leadership

Tomasso’s Pizza & Subs

We are Committed to using the finest ingredients in our recipes. No food leaves our kitchen that we ourselves would not eat.

TreeHouse Foods Inc.

In order to optimize THS shareholder value, we will:

Become the recognized industry leader in private label, customer brands and custom products
Grow tall via product innovation, consumer insight, customer partnerships and strategic acquisitions
Grow strong through strategic vision, operational excellence, structural consolidation and collaborative teamwork
Build competitive advantage through the relentless pursuit of our customers’ needs, lowest cost operations and shareholder returns
Live by our values, true to our beliefs, respecting our legacy heritages and uniting them under one roof and culture, while building the TreeHouse of the future
Exceed the expectations of our customers, suppliers, employees and shareholders alike.

Tyson Foods Inc. Cl A

Making great Food. Making a Difference.

Unilever N.V.

Unilever’s corporate vision – helping people to look good, feel good and get more out of life – shows how clearly the business understands 21st century-consumers and their lives. But the spirit of this mission forms a thread that runs throughout our history.

Usana Health Sciences Inc.

To develop and provide the highest quality, science-based health products, distributed internationally through network marketing, creating a rewarding financial opportunity for our independent Associates, shareholders, and employees.

Vitamin Shoppe Inc.

Our mission has been to help people achieve their health and wellness goals. though we’ve changed over the years, our values have remained the same.

Weis Markets Inc.

To deliver an exceptional shopping experience by offering the best service, value, quality, and freshest products while being good stewards of our environment and giving back to the communities we serve.


Yoshinoya is in business to create the structure and systems needed to allow our customers access to the majority of their away-from-home daily meal requirements on a one-stop-shop basis. All our products shall be of the highest quality and value, be healthy, nutritious and provided with outstanding personal services at the lowest possible prices consistent with a fair return on investment for our shareholders, job enhancement/security for our employees and a level of community involvement by everyone connected with our business. All of our products and services shall be delivered consistently and measured one satisfied customer at a time, whether by company-owned or franchised operations, in superior, clean, convenient, fun and friendly neighborhood environments. We pledge to make Yoshinoya the best place to eat and the best place to work.

See also:
1500+ Best Company Vision and Mission Statements by Industry
250+ Best Inspirational Company Core Values
See also: 30+ Best Core Values: Examples for Food and Beverage Companies

Posted in: Core Values