Mission Statements Examples (for Retail, Manufacturing, Science)

A company mission statement serves as a clear statement of purpose for an organization and outlines its goals and values. It is the foundation for a company’s identity, and it sets standards for all employees to strive for: a mission statement should be unique to each company and reflect its personality, culture, and values. It should be easy to remember and create a sense of unity, inspiring employees to work towards the same purpose.

In this article you will find mission statements examples for companies that fall into the following industries:

Retail companies

A retail company is a business that sells goods and services directly to consumers. Retail companies are often focused on providing customers with convenience and quality products and services. Many retail companies also offer online shopping, allowing customers to purchase items from the comfort of their own home. Retail companies often partner with manufacturers to offer exclusive product lines, bulk discounts, and rewards programs. Retail companies provide a vital service in the economy and contribute to employment opportunities for millions of people around the world.

Manufacturing companies

A manufacturing company is a business that produces goods by transforming raw materials into finished products. These companies may be involved in the production of components or the assembly of products, or they may provide a service such as machining or die-casting. Manufacturing companies can be found in almost any industry, from automotive to medical devices. They often manage a variety of processes, such as materials handling, welding, cutting, and finishing. By utilizing specialized equipment and a skilled workforce, manufacturing companies are able to produce high-quality products in large quantities. They make use of a wide range of technologies and processes in order to ensure the highest level of quality control and efficiency. Manufacturing companies may use various methods to reduce costs and improve agility, such as automation and robotics. They also invest in research and development in order to stay on the cutting edge of technology and innovation. Ultimately, manufacturing companies are essential to the global economy as they create jobs, drive economic growth, and help build better societies.

Science companies

A science company is a business entity that focuses on the development, manufacture and sale of products and services related to scientific research and development. It can range from a small startup to a large multi-national corporation. Science companies often specialize in a specific field of science, such as biotechnology, genetics, or medical technology. They can also produce products for other industries, such as astronomy or computing. Science companies are typically composed of researchers, engineers, designers, technicians, marketers and other professionals who work together to create innovative products or services. These products or services can range from complex medical treatments to consumer electronics. Science companies often have multiple departments, each dedicated to different areas of scientific research and development such as product design, research and development, manufacturing, marketing and sales. By combining the resources of these various departments, science companies can develop innovative products that meet the needs of a variety of customers.

More examples (for different industries):
1500+ Best Company Vision and Mission Statements by Industry

How to:
How to Create a Perfect Company Mission, Vision, Values Statement? (Awesome Template)

Examples of Mission Statements for Retail, Manufacturing and Science Companies


To develop drugs to address significant unmet medical needs.

Coca Cola

To refresh the world…To inspire moments of optimism and happiness…To create value and make a difference.


To enable economic growth through infrastructure and energy development, and to provide solutions that support communities and protect the planet.

Whole Foods Market

Our deepest purpose as an organization is helping support the health, well-being, and healing of both people — customers, Team Members, and business organizations in general — and the planet.


Establish Starbucks as the premier purveyor of the finest coffee in the world while maintaining our uncompromising principles while we grow.


To Improve Every Life through Innovative Giving in Education, Community and the Environment.

Home Depot

The Home Depot is in the home improvement business and our goal is to provide the highest level of service, the broadest selection of products and the most competitive prices.


To discover, develop and commercialize therapeutics that advance patient care, while challenging employees to make a difference and building a thriving worldwide enterprise.

Du Pont

To create shareholder and societal value while reducing the environmental footprint along the value chains in which we operate.


We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers.

Hubbs Machine & Mfg. Inc.

Hubbs Machine & Mfg. Inc. will design, develop, manufacture in house, inventory and distribute Optical Targeting and Accessories that support Close Tolerance Industrial Survey Systems such as Computer Aided Theodolites, Photogrammetry Systems, Laser Trackers and other emerging measurement systems. In addition we will be supporting those systems that have yet to be discovered. We understand and appreciate the many challenges the system users face regarding accuracy, complexity and deadline. We will support those users and their deadlines to the best of our ability. Not only with the common off the shelf items, but also diverse and custom items made especially for your particular project. Hubbs Machine & Mfg. Inc. is a valuable tool to you, the end system user, by manufacturing and providing not only common items but also non-standard, small quantity and difficult items as well. Hubbs Machine & Mfg. Inc. is one of many important and necessary links in a long chain of events that must take place in order to bring your project to a successful completion. We will do our best to make that successful completion happen.

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R.J.B Industries

To exceed our customers expectations in quality, delivery, and cost through continuous improvement and customer interaction.

Peterson Manufacturing Company Inc.

Peterson Manufacturing Company, Inc. is a metal fabricator built on the assumption that there is an intrinsic value, personal reward and financial reward in producing tangible products and services that offer customers more value than they expect to receive. We, meaning each employee of Peterson? Fab-Master? Lubick, succeed because our customers succeed. We are part of a much larger community to which we are compelled to act responsibly. We act responsibly when we help protect our environment, provide economic opportunity fairly, work safely, and consider the person in all of our business affairs. Our central focus is the production of steel fabrications and assemblies using heavy gauge plate steel (.25″+) and/or structural steel components including beams, channels, angles and structural tubing.

Our services include flexible lead times, custom design by application, design for low cost manufacturing, custom delivery schedules, and administrative support. We maintain a solid core of business in proprietary products marketed and sold directly to the end user. This core is in material handling equipment in the form of structural steel racks, industrial trailers and other customized material handling related products. From this core we provide contract manufacturing (job shop) work, using the same skills and equipment. Thus we maintain a presence in a variety of markets including but not limited to; construction equipment, agricultural equipment, automotive, others who distribute, manufacture, or store heavy metal materials . In short, we are a robust company that adapts to the ups and downs in individual industries so our customers can depend on us to be there when they need us in good times and bad.

Penta Manufacturing Company

We provide work environments where our employees can meet their potential and thrive in an atmosphere of excellence.

* We strive to be the industry standard in service to customers.
* We maintain a superior level of integrity in interactions with business partners and associates.
* We appreciate our achieved success and we conduct our business as model corporate citizens.

Ruland Manufacturing Co., Inc.

Ruland Manufacturing Co., Inc. will provide the timely delivery of products whose performance and appearance are in accordance with our tradition of high manufacturing standards.

AccSys Technology, Inc.

AccSys is an integrated design and manufacturing company specializing in the development, production, installation and servicing of ion linear accelerator (linac) systems using the radiofrequency quadrupole (RFQ) linac and drift-tube linac (DTL). Incorporated in 1985, AccSys quickly established itself as the worldwide leader in the development and manufacture of products based on its proven ion linac technology. Our mission is to build on our history of product excellence and technology innovation to provide the highest-quality and most reliable products and services to our world-wide customers in medicine, industry and research.

Republic Sales & Manufacturing Co

To provide superior quality turn-key solutions through custom design, manufacturing, installation and support of plant-related systems.

Jewett Machine Manufacturing Company

To support our customers by providing superior products and services of exceptional value which help them gain competitive advantage in their markets.

* To sustain our vision and mission by constantly seeking renewal via continuous education and learning, and the application of new technologies and best business practices.
* To provide a pleasant, nurturing and growth oriented environment which encourages our employees to be highly productive and to grow personally and professionally.
* To develop diversified markets which provide stability and adequate financial returns which allow us to achieve our vision and to provide opportunity for JEWETT employees that follow us.

Propper Manufacturing Company

Propper Manufacturing Company is committed:

* To provide the highest quality product possible through our highly skilled and dedicated employees and state-of-the-art and patented products and manufacturing process.
* To pursue an aggressive, outgoing research and development program thus insuring its future as a leader in sterilization and healthcare products.
* To provide the highest standards of service available through our highly trained, domestic and international field representatives and customer service personnel. Propper employees are expected to serve the customer with the highest level of technical knowledge in the industry.

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ACME Manufacturing Company

Our mission is to expand and continually improve utilizing quality practices and employee involvement to manufacture surface finishing systems, for the production manufacturing industry, both in the domestic and international markets, that result in customer and employee satisfaction.

Ann Taylor

To inspire and connect with women to put their best selves forward every day.


To be the leading brand of quality lifestyle accessories offering classic, modern American styling.


Helps people around the world save money and live better — anytime and anywhere — in retail stores, online and through their mobile devices.


Our mission is to make Target your preferred shopping destination in all channels by delivering outstanding value, continuous innovation and exceptional guest experiences by consistently fulfilling our Expect More. Pay Less. Brand Promise.


Profitable growth through superior customer service, innovation, quality and commitment.


Guided by relentless focus on our five imperatives, we will constantly strive to implement the critical initiatives required to achieve our vision. In doing this, we will deliver operational excellence in every corner of the Company and meet or exceed our commitments to the many constituencies we serve. All of our long-term strategies and short-term actions will be molded by a set of core values that are shared by each and every associate.


To be America’s best run, most profitable automotive retailer.

Barnes & Nobles, Inc

Our mission is to operate the best specialty retail business in America, regardless of the product we sell. Because the product we sell is books, our aspirations must be consistent with the promise and the ideals of the volumes which line our shelves. To say that our mission exists independent of the product we sell is to demean the importance and the distinction of being booksellers. As booksellerswe are determined to be the very best in our business, regardless of the size, pedigree or inclinations of our competitors. We will continue to bring our industry nuances of style and approaches to bookselling which are consistent with our evolving aspirations. Above all, we expect to be a credit to the communities we serve, a valuable resource to our customers, and a place where our dedicated booksellers can grow and prosper. Toward this end we will not only listen to our customers and booksellers but embrace the idea that the Company is at their service.

Cooper Tire & Rubber Company

The purpose of the Cooper Tire & Rubber Company is to earn money for its shareholders and increase the value of their investment. We will do that through growing the company, controlling assets and properly structuring the balance sheet, thereby increasing EPS, cash flow, and return on invested capital.

Dollar General Corporation

Serving Others For Customers. A Better Life For Shareholders. A Superior Return For Employees Respect and Opportunity

Eaton Corporation

We are committed to attracting, developing, and keeping a diverse workforce that reflects the nature of our global business.

Family Dollar Store

For Our Customers
A compelling place to shop. . . by providing convenience and low prices.

For Our Associates
A compelling place to work. . . by providing exceptional opportunities and rewards for achievement.

For Our Investors
A compelling place to invest. . . by providing outstanding returns.

Global Gilette

We will provide branded products and services of superior quality and value that improve the lives of the world’s consumers. As a result, consumers will reward us with leadership sales, profit, and value creation, allowing our people, our shareholders, and the communities in which we live and work to prosper.

Hughes Supply, Inc.

To supply outstanding service and solutions through dedication and excellence.

People love our clothes and trust our company. We will market the most appealing and widely worn casual clothing in the world. We will clothe the world.

American Eagle Outfitters

American Eagle Outfitters is committed to the principle that the people who make our clothes should be treated with dignity and respect. To this end, we seek to work with apparel suppliers throughout the world who share our commitment to safe and healthy workplaces.


Children are at the heart of everything we do. Childhood is filled with special moments every day and we design comfortable, quality clothes and accessories for memories in the making. Across all of our brands, we aim to make shopping and getting dressed easy and fun. Our clothes help children start each day with something special – because we know a child’s favorite outfit can make every day a great one.

The Limited

The customer rules!

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Our goal is to be a retailer with the ability to see opportunity on the horizon and have a clear path for capitalizing on it. To do so, we are moving faster than ever before, employing more technology and concentrating our resources on those elements most important to our core customers.

Victoria’s Secret

Committed to building a family of the world’s best fashion brands offering captivating customer experiences that drive long-term loyalty and deliver sustained growth for our shareholders.


Cutting edge clothing, footwear, accessories, DVD’s, hard goods for skate and snow for active lifestyles.

Ruirui Industrial Ltd.

To become a respectable company in the world by offering high quality clothing and handbag.


To make unique sports cars that represent the finest in Italian design and craftsmanship, both on the track and on the road.

Bain and Company

To help our clients create such high levels of economic value that together we set new standards of excellence in our respective industries.


Bring inspiration and innovation to every athlete in the world.*
If you have a body, you are an athlete.


To attract and attain customers with high-valued products and services and the most satisfying ownership experience in America.


Offering all women and men worldwide the best of cosmetics innovation in terms of quality, efficacy and safety.


To facilitate the financial security of its members, associates, and their families through provision of a full range of highly competitive financial products and services; in so doing, USAA seeks to be the provider of choice for the military community.


Our success has been achieved through creativity, commitment and the ability to generate enthusiasm. The wishes and emotions of our customers are the guiding principles behind our every action.


To be the Ultimate House of Luxury, defining style and creating desire, now and forever.

Louis Vuitton

To represent the most refined qualities of Western “Art de Vivre” (art of living) around the world; to be synonymous with both elegance and creativity; to blend tradition and innovation, and kindle dream and fantasy.


Our main business objective is to be the best provider for technical accessories and collection. With innovative and high quality products, we ensure sustainable economic growth and a constant contribution to the group’s success.
We pursue this goal consistently by

— fulfilling our customers’ needs for individualization, enhanced attractiveness and additional features for their vehicle with our comprehensive portfolio.

— transferring the brand values of Mercedes-Benz, smart and Mercedes-AMG and their premium claim on our complete product range.

— developing products which stand for quality and safety and furthermore set standards in terms of innovation and outstanding design.

— ensuring powerful and efficient processes.

— looking at our employees as key success factor and offering them an attractive working environment.

— being a reliable and long-term oriented partner for our customers, suppliers, employees and colleagues.

Besides integrity, sustainability and mutual appreciation, our mission statement is the basis for all our business activities. It underscores our shared philosophy and is measure for dealing with each other – with the worldwide employees, business partners and customers. Furthermore it lays the foundation for a sustainable and successful business development.


Swarovski adds sparkle to everyday life with high-quality products and services that exceed our customers’ desires.

Tifanny & Co.

At Tiffany & Co., we believe it is our moral duty to sustain the natural environment. As a result, we are committed to not only minimizing our impacts as a business but also using our voice and actions to positively affect communities and protect the planet.


Be the best beer company in a better world.


Maintaining a global viewpoint, we are dedicated to supplying products of the highest quality, yet at a reasonable price for worldwide customer satisfaction.


Enable people and businesses to communicate with each other.


Save people money so they can live better.

General Electric

Invent the next industrial era, to build, move, power and cure the world.

Ford Motor Company

One Team; One Plan; One Goal; One Ford.


We strive to be the global leader in the sporting goods industry with brands built on a passion for sports and a sporting lifestyle.


The world’s leading provider of premium products and premium services for individual mobility.

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