A mission statement defines the purpose of the organization and provides a strong foundation for its future growth. By clearly stating its goals, values, and objectives, a mission statement helps guide decision-making and provides employees with motivation and direction. A well-crafted vision and mission statement can help a company stand out from the competition while inspiring loyalty among customers.
What is an ideal mission statement?
An ideal mission statement is concise, memorable, and inspirational while also conveying the company or organization’s purpose. An ideal mission statement is one that resonates with customers, employees, and stakeholders and can serve as a guide for decision-making and inspiration.
Learn more: How to Create a Perfect Company Mission, Vision, Values Statement? (Awesome Template)In this article you will find vision and mission statements examples for companies that fall into the following industries:
eCommerce Companies
An eCommerce company is an online business that specializes in selling goods or services over the internet. It is a type of digital commerce that involves the exchange of goods and services between customers and businesses through the use of the internet. eCommerce companies provide a convenient platform for customers to purchase products or services from the comfort of their homes. The activities of eCommerce companies typically include product listing, shopping cart software, payment processing, and customer support. By using the latest technology, eCommerce companies are able to provide customers with a secure and efficient way to purchase items online. These companies may also offer other features such as product reviews, order tracking, promotional sales, and more.
Social Networks
A social network company is a type of business that specializes in creating and managing online communities, typically with the purpose of connecting people around shared interests or activities. These companies typically offer services such as website and app development, content management, and user analytics. They are also often responsible for managing the user experience on their platform, which involves responding to user feedback, curating content, and providing customer service. Social network companies often use sophisticated algorithms to match users with content or other users that they might be interested in, as well as providing secure access to user data and offering additional features such as advertising and e-commerce.
See also: 150+ Best Mission Statements Examples for Technology and Media Companies
70+ Core Values: Examples for Social Networks and eCommerce Companies
Mission Statements: Social Networks and eCommerce Companies
Tumblr
To empower creators to make their best work and get it in front of the audience they deserve,
Amazon
To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.
To give people the power to share and make the world more open and connected.
Asos
To become the number 1 fashion destination for 20-somethings globally.
To connect the world’s professionals to make them more productive and successful.
Alibaba
To make it easy to do business anywhere.
To give everyone the power to create and share ideas and information instantly, without barriers.
Paypal
To build the Web’s most convenient, secure, cost-effective payment solution.
Better World Books
Better World Books is a global bookstore that harnesses the power of capitalism to bring literacy and opportunity to people around the world.
Bills That Give
Turning people’s essential bills into a way of supporting good causes.
Blue State Coffee
Our mission is to create vibrant cafes that reflect, improve, and inspire our communities.
BlueAvocado
BlueAvocado’s mission is provide thoughtful designs and creative solutions for a greener, simpler life.
Bullfrog Power
Our mission is to inspire and empower people to lead the way to a renewably powered future.
Buzzbnk
To help social enterprises and charities raise the funding and support they need.
Canvas Host
Our mission is to provide the highest quality web hosting services to customers worldwide, supported by unbeatable, personalized customer care, backed by a renewably-powered, environmentally efficient infrastructure, and managed by an empowering corporate culture of progressive values, and with this create a thriving, global community of customers who share in our values and benefit from each others’ contributions.
Care Co-ops
The organisation’s overall mission is to support people to achieve their potential through a variety of services & businesses.
Catchafire
Our mission is to provide talented individuals with meaningful pro bono experiences in order to build capacity for social good organizations.
Chrom-Art
Our mission is to break the misconception that one needs thorough knowledge of art in order to fully enjoy and appreciate it.
Circle Collective
Creating opportunities, changing lives of young people.
Codethic
Our mission is to help all companies harness the power of business to create positive social and environmental change.
Common Interests Financial
To enhance the financial wellness of our clients in a socially responsible manner by bringing to bear our years of experience, knowledge and integrity.
Conscious Brands
To help support the transition of 1,000 brands from the old economy to the new economy by 2020
Cora
To remove the stigma around menstruation and to change the experience from a monthly nuisance to a monthly opportunity for self-care, self-love, and good karma.
Couchsurfing
We envision a world made better by travel and travel made richer by connection. Couchsurfers share their lives with the people they encounter, fostering cultural exchange and mutual respect.
CSRHub
To foster access to sustainability and corporate social responsibility (CSR) information. We aim to be an engine of transparency that encourages more consistent and actionable disclosure from all types of organizations
Dimensions
To assist our clients achieve optimal organizational performance through integration of employee safety, health and well-being. Dimensions strives to make the workplace a better place.
Edukit
To ensure that every student can achieve his or her potential irrespective of gender or ethnicity, where they live or what their parents do.
Elemental Herbs
To offer the purest, most elemental ingredients and organic herbs in natural healing products that are good for people and good for the earth.
Essential Living Foods
Our mission at Essential Living foods is to improve the health of the planet, its people, and their communities.
Etsy
Our mission is to reimagine commerce in ways that build a more fulfilling and lasting world.
Exygy
To design exceptional software for the world’s leading change makers.
Fairware
Fairware’s mission is to change the world through the simple act of buying.
We’re committed change makers and we’re serious about sustainability.
Farmigo
To empower people to create a better way to eat, by creating farm-to-neighborhood access to fresh food, benefiting local farmers and bypassing supermarkets.
Father Nature
Our aim is to connect inner city folk, young and old, with the potential of Lambeth’s growing spaces, with nature, with one another. Father Nature is a landscape gardening and horticultural organisation with soul.
Feronia Forests
Feronia Forests is dedicated to finding smart ways to nurture, improve, and conserve forestland for future generations.
Found My Animal
Found My Animal promotes animal adoption in a very direct way: let your pet wear your values. By encouraging rescue over purchase, we support animal welfare by asking pets and their owners to help deliver our simple, important message.
Futurepreneur
To play an integral role in the entrepreneurship experience of Canadians 18-39 by providing financing, mentoring and tools that will help them build sustainable businesses and create value.
GINA
GINA is a UK social enterprise offering unparalleled opportunities for people affected by rape and sexual abuse to express themselves in a way that promotes freedom of choice through our unique products and events.
Give Something Back Office Supplies
We exist to improve the quality of life in our communities. We do this by serving and delighting our customers, giving time and profits to our community, growing employees and helping them realize their full potential, and leading others by inspiring them to give, serve, and grow.
GladRags
To provide high quality sustainable menstrual products and empower women by positively transforming the experience of menstruation.
Good Capital
To accelerate the flow of capital to enterprises that create innovative, market-based solutions to inequality, poverty, and other social problems and in doing so amplify their total impact.
Good Eggs
Our mission is to grow and sustain local food systems worldwide.
Green City Growers
Green City Growers transforms unused space into thriving urban farms, providing our clients with immediate access to nutritious food, while revitalizing city landscapes and inspiring self-sufficiency.
Green Mountain Power
To be the best small company in America by empowering customers to save money and move to clean energy sources.
Greenlight Planet
To deliver energy everyone can afford.
Greyston
Greyston is a force for personal transformation and community economic renewal. We operate a profitable business, baking high quality products with a commitment to customer satisfaction. Grounded in a philosophy that we call PathMaking, we create jobs and provide integrated programs for individuals and their families to move forward on their path to self-sufficiency.
Honeyman Consulting
Our mission is to help all companies harness the power of business to create positive social and environmental change.
IceStone
To transform waste glass into something beautiful while taking care of our employees and the planet at the same time.
Kammok
Engaging people in the adventure of changing lives.
KeepCups
KeepCups mission is to encourage the use of reusable cups.
Khan Academy
Our mission is to provide a free, world-class education for anyone, anywhere.
Kitchenbug
We are here to help you and your family eat better.
Kleen Kanteen
To provide superior solutions and help people make better decisions
Madhava
To provide healthier sweet food choices that people trust and love.
Mamma Chia
The Mamma Chia Mission is to share the magic of chia and lead in its renaissance. We are dedicated to offering the highest quality organic chia-based foods and beverages that provide vitality, energy and strength. Mamma Chia is a conscious and sustainable company that honors and uplifts both the soul of humanity and the soul of the planet.
MetaBrand
Our mission is to provide overwhelming, long-term value to our clients through our broad depth of knowledge, experience and relationships in the food, beverage & supplement industries, while adhering to our high standards of quality-first, quadruple bottom line business values to co-create superior products that help to change the world for the better.
MIghtybytes
Mightybytes is a creative firm committed to creating positive environmental and social change while providing unparalleled support to our clients.
Milepost Consulting
Our mission is to facilitate change to transform the way companies prioritize and take action to become socially and environmentally responsible.
MIO
We strive to change the way consumers think about their purchasing decisions.
Mountain Equipment Co-op
We help people enjoy the benefits of self-propelled wilderness-oriented recreation.
Murphy’s Naturals
Our mission at Murphy’s Naturals is to celebrate nature and inspire good through quality natural products.
Next Street
Next Street’s mission is to transform the way that finance and business advisory services are provided to small companies and nonprofit organizations in urban markets.
No One Without
To overcome death and disease resulting from the consumption of contaminated water by providing safe, clean water to those in need around the world.
Oaklandish
To spread “local love” by way of our civic pride-evoking tees and accessories, while giving back to the people and places that maintain our city’s trailblazer spirit.
Oliver Russell
Our mission is to improve the lives of all we touch by creating meaningful work; minimizing use of resources while maximizing the potential of our communities; and delivering sustainable financial profit to fund this mission.
One World Play Project
To bring the transformative power of play to youth living in disadvantaged communities worldwide.
Packaging 2.0
Our company seeks to bridge the worlds of plastics packaging design, manufacturing, reuse, recycling, and sustainability.
Peeled Snacks
To make you feel good about snacking.
Acorn Aspirations
To enterprise as many children as we can and inspire them to start their entrepreneurial journeys.
Alter Eco Foods
Our mission is global transformation through ethical relationships with small-scale farmers, and an integral sustainability orientation at every point on the supply chain.
AltSchool
We believe that every child should have access to an exceptional, personalized education that enables them to be happy and successful in an ever-changing world.
aWhere
We foster sustainable economic growth and human development by connecting people with actionable information from farmers to corporate and national policy makers.
Back to the Roots
We’re on a mission to make food personal again and inspire families to ask “where does my food come from?”
Peers
Peers’ mission is to make the sharing economy work for the people who power it.
Pixel Parlour
Our mission is to provide unique, sophisticated design solutions while maintaining the utmost attention to detail. We strive to provide exemplary customer service and build strong, lasting relationships with our clients.
Pixellu
To develop simple and beautiful solutions for the world of photography.
Plum Organics
Plum’s mission is to get the very best food to little ones from the very first bite. And we mean all little ones.
PROVOC
We use technology and design to drive social change and innovation.
Pyrrha
We’re committed to sourcing local materials and using local production because we believe in bettering our city and our community.
Raven + Lily
Raven + Lily is a socially-conscious lifestyle brand dedicated to empowering women through design.
Reformation
It is our mission to lead and inspire a sustainable way to be fashionable.
Relay Foods
We make shopping for quality, healthy, and sustainable groceries simple and easy.
Renewal Funds
The 21st century will see dramatic retooling of the ways we live together on the planet. It’s time to shift capital to the solutions economy. Renewal Funds invests in change by supporting businesses at the forefront of social and environmental innovation.
Ruby Rockets
We are passionate about creating snacks that taste incredible and that your family can enjoy without guilt or fear.
Salt Spring Coffee
We roast to inspire change. We believe in being better.
Social(k)
To provide people with the choice to invest their money in companies that value social and environmental responsibility alongside profitability.
Soma
To improve life for everyone who drinks water, with sustainable, plant-based filters that make water healthy and delicious, beautiful carafes and pitchers, and the convenient Filters by Mail service.
Staach
To create exceptional products that are affordable for people and good for the planet.
Swift River Consulting
Our mission is to help nonprofits utilize the salesforce platform to extend their reach and communicate their impact. We believe in empowering people and organizations with time-saving tools that expand the vision of what’s possible.
The Moderns
To create campaigns and strategies that benefit the whole community.
The Natural Baby Co.
To provide products that are the highest quality, healthy, and environmentally friendly to parents throughout the world. We strive to empower our employees and customers with the knowledge necessary to make a positive impact on the planet through natural parenting.
The Tea Spot
To foster health & wellness through whole leaf tea, so you can live an inspired and healthy life.
The Women’s Organization
Our mission is to reach out to all women, and for all women, to enhance their role in their own lives, in their local communities, in business and in the wider world.
Untours
Untours’ purpose is to foster a healthy and healing society that unites people of different cultures and economic statuses. We feel it is imperative to reconnect people to each other and to the earth. We hope that we, as a company, can be the change we wish to see in the world.
UPcycled City
To create an online community that harnesses the collective efforts of our members committed to solving the problem of material waste.
VIF International Education
Making learning global and ensuring that every student is prepared to succeed in our interconnected world.
Vital Consult
Vital Consult has a passion and a determination to see humanity and the environment benefit from our economy by developing sustainable innovative practices for the future.
Waste Farmers
We empower the farmers of the 21st century with sustainable solutions to grow consciously.
Wize Monkey
To improve the livelihoods of coffee-dependent communities with a wize solution for farmers and consumers alike.
Womenetics
To cultivate savvy women who positively impact their companies, community and our society.
WorldWide
To make environmental progress and sustainability accessible to businesses, nonprofits and individuals through online storytelling, community building, business partnerships and fundraising. Our crowdfunding platform and advisors inspire, educate and prepare our clients to raise money for their meaningful green endeavors.
WWF
To stop the degradation of the planet’s natural environment and to build a future in which humans live in harmony with nature.
Skype
Skype’s mission is to be the fabric of real-time communication on the web.
YouTube
YouTube’s mission is to provide fast and easy video access and the ability to share videos frequently.
eBay
Provide a global trading platform where practically anyone can trade practically anything.
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Main article: 1500+ Best Company Vision and Mission Statements by Industry
250+ Best Inspirational Company Core ValuesSee also: 150+ Best Mission Statements Examples for Technology and Media Companies