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7 Important Marketing Interview Questions (And How to Evaluate Answers)

The field of marketing has evolved over the years. A professional industry that focused on sales projections and messaging now encompasses a wide range of subtopics that include digital marketing, social media expertise, segmentation, email marketing, and various innovative new topics. Marketers have to potentially be comfortable with leading projects, establishing a new digital marketing...

Company Organizational Structure: Functional vs. Divisional vs. Matrix vs. Flat

Organizational structures define the hierarchy or an organization, and determine the way information flows within it. When establishing a structure, business leaders should decide how a structure best aligns with the company’s principles and goals and how it outlines and sets up tasks for each employee. In the anatomy of business, the overall structure should...

4 Main Types of Organizational Communication [Pros and Cons]

Organizational communication is the process by which groups of people convey company goals and the way to reach them. Organizational communication is an integral part of effective management practices within the workplace: productive and thoughtful dialogue can make or break an organization and the relationships within it. Types of Organizational Communication Part 1 Communication’s Link...

Brainstorming: The Complete List of Tools and Techniques

What is Brainstorming? Importance of Stress-Free Environment Part 1 Complete List of Brainstorming Tools and Techniques Part 2 Bonus Section | Newest Technique: Question Storming Part 3 5 Best Practices for Effective Brainstorming Part 4 PART 1 Basically, brainstorming is a technique employed to generate creative, or “out-of-the-box,” ideas through collaboration. It usually happens when...

Leadership Communication: How You Can Inspire Action and Change Lives

When was the last time somebody changed your life? Perhaps it was a teacher at school who saw your potential. Or a mentor who took you under their wing. Or maybe it was someone slightly more removed but still important. Maybe you read a story about someone you admire, and something clicked, and the next...