Some people who start businesses ask: “Are mission statements outdated?” or “Are mission and vision statements still relevant?”
The answer is, vision and mission statements are still relevant and important. Most successful companies that have been established over the past decade use vision and mission statements to inspire their clients, employees, partners and stakeholders.
Why is it important for a business to have a good mission and vision statement? (and ideally, core values.)
A mission and vision statement expresses the purpose of an organization and sets out the direction the company is striving to achieve, and therefore mission and vision statements help define the company’s purpose and goals, as well as provide direction and focus to employees, customers, and stakeholders. They also serve as an important tool for marketing initiatives and strategic planning. And, by having a clear set of core values, businesses can ensure that their operations are aligned with those values, helping them achieve success in the long-term.
- A mission and vision statement helps set priorities within the organization by defining goals and objectives. It serves as a guide to help employees, partners, and customers understand the company’s objectives, values, and goals.
- It encourages employees to understand how their individual roles contribute to the overall success of the organization.
- It helps distinguish the company from its competitors and sets it apart from other businesses in its industry.
- A mission and vision statement helps ensure that everyone in the organization is on the same page and is working towards a common goal with a shared purpose.
- It provides clarity to customers about what they can expect from the company and why they should choose it over another option.
- A mission and vision statement helps keep the company focused on its mission and is an essential part of communicating the company’s values and culture to employees, partners, and customers.
Examples of some modern successful companies that use vision and mission statements:
Asana
To help humanity thrive by enabling all teams to work together effortlessly.
Amazon
To be Earth’s most customer-centric company, where customers can find and discover anything they might want to buy online, and endeavors to offer its customers the lowest possible prices.
Uber
Uber is evolving the way the world moves. By seamlessly connecting riders to drivers through our apps, we make cities more accessible, opening up more possibilities for riders and more business for drivers.
Kickstarter
To help bring creative projects to life.
To give people the power to share and make the world more open and connected.
To connect the world’s professionals to make them more productive and successful.
Alibaba
To make it easy to do business anywhere.
To give everyone the power to create and share ideas and information instantly, without barriers.
Paypal
To build the Web’s most convenient, secure, cost-effective payment solution.
TED
Spreading Ideas.
TripAdvisor
To help people around the world plan and have the perfect trip.
Read more: 1500+ Best Company Vision and Mission Statements by Industry
Learn more: How to Create a Perfect Company Mission, Vision, Values Statement? (Awesome Template)See also:
250+ Best Inspirational Company Core Values