20+ Core Values: Examples for Travel and Accommodation Companies

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Mission, vision, and values of a company are usually influenced by a particular leadership style. Are there any qualities and values that your leadership style reveal to you? This answer can help you define the mission, vision, and core values more authentically.
Check these articles to get inspired and find your answers:

Qualities and Values of 10 Leadership Styles

These in-depth articles will provide more inspiration:

What Is Visionary Leadership? 7 Traits of a Visionary Leader
Charismatic Leadership: The Good, Bad, and Best Practices
What Is Transformational Leadership?
What Is Democratic Leadership?
What is Affiliative Leadership? The “People First” Approach
5 Main Principles of Laissez-Faire Leadership
What is Servant Leadership? 5 Must-Have Principles
What is Strategic Leadership? [Pros and Cons]



Four Seasons Hotels & Resorts

1. Supporting Sustainability
2. Building Communities
3. Advancing Cancer Research

Southwest Airlines

1. Work Hard
2. Desire to be the best
3. Be courageous
4. Display urgency
5. Persevere
6. Innovate
7. Follow The Golden Rule
8. Adhere to the Principles
9. Treat others with respect
10. Put others first
11. Be egalitarian
12. Demonstrate proactive Customer Service
13. Embrace the SWA Family
14. Have FUN
15. Don’t take yourself too seriously
16. Maintain perspective
17. Celebrate successes
18. Enjoy your work
19. Be a passionate Teamplayer
20. Safety and Reliability
21. Friendly Customer Service
22. Low Cost

If you are looking for more examples of core values for different industries, check our main article here (click to open 250+ Best Core Values: Examples for 12 Industries)

Virgin Airlines

1. We think customer
2. We lead the way
3. We do the right thing
4. We are determined to deliver
5. Together we make the difference

Wyndham Vacation Resorts Asia Pacific

Our values of Integrity, Leadership, Innovation and Growth act as
guiding principles that lead us to achieve our mission of enriching people’s lives through Count On Me! service, great destinations and memorable experiences.


Our core values make us who we are. As we change and grow, the beliefs that are most important to us stay the same—putting people first, pursuing excellence, embracing change, acting with integrity and serving our world. Being part of

Marriott International means being part of a proud history and a thriving culture.

– We Put People First

“Take care of associates and they will take care of the customers.”

– We Pursue Excellence

Our dedication to the customer shows in everything we do.

– We Embrace Change

Innovation has always been part of the Marriott story.

– We Act with Integrity

How we do business is as important as the business we do.

– We Serve Our World

Our “spirit to serve” makes our company stronger.

More Core Values Examples

Here you can find more core values examples: click to open 250+ Best Core Values: Examples for 12 Industries