80+ Core Values: Examples for Innovation and Media Companies

Core values help to define the identity of the business, they are the foundation of an organization’s culture. Core values also help to create an understanding of what is expected from employees, which can lead to greater loyalty and job satisfaction. In this article you will find examples of core values for:

Innovation and Media Companies

Innovation and media companies are organizations that are focused on creating new products, services, and content in order to keep up with the ever-changing digital landscape. They use cutting-edge technology to find solutions that meet the needs of their customers and, more importantly, create unique experiences for them. Innovation and media companies are often at the forefront of new trends and technologies, pushing the boundaries of what’s possible with digital media. They strive to create experiences that are engaging, memorable, and relevant to users.

Examples of core values for an innovation and media company include creativity, diversity, collaboration, openness, integrity.

  • Creativity is the foundation for any innovative product or service, so it is important to encourage creative thinking and innovative solutions from everyone on the team.
  • Diversity ensures that everyone’s unique perspectives are valued.
  • Collaboration is also a key value, because it fosters relationships between team members, which leads to a more productive working environment.
  • Openness is important for fostering an environment of trust and transparency within the company.
  • Integrity ensures that all actions taken are in line with ethical standards.

Learn more:

How to Write Inspiring Core Values? 5 Steps with Examples

Examples of core values for Innovation and Media Companies:


1. Be your own customer
2. Empower individuals
3. Design is not a luxury
4. Good work takes time
5. Optimize towards ideals
6. Simplify


1. Innovation – that makes a difference
2. Caring – maintain respectful relations with customers, partners, suppliers, Digimarc employees and communities
3. Loyalty – work collaboratively with Digimarc employees, partners, suppliers and customers to solve problems and achieve goals
4. Integrity – exhibit honesty and integrity at all times
5. Commitment – dedicated to the success of our customers, partners, Digimarc employees and shareholders
6. Knowledgeable – be experts in our fields


1. Judgement
2. Communication
3. Impact
4. Curiosity
5. Innovation
6. Courage
7. Passion
8. Honesty
9. Selflessness


If you are looking for more examples of core values for different industries, check our main article here (click to open 250+ Best Core Values: Examples for 12 Industries)


1. Champion the mission (by living the mission)
2. Be a Host
3. Simplify
4. Every frame matters
5. Be a Cereal Entrepreneur
6. Embrace the adventure


1. Innovative
2. Collaborative
3. Sincere
4. Passionate
5. Playful


1. Self-Improvement
2. Integrity
3. Idealism
4. Courage
5. Honesty
6. Unselfishness
7. Self-Discipline
8. Self-Respect
9. Accountability
10. Dedication to Others

Continental AG

At Continental, all employees share four fundamental corporate values. They form the roots of our corporate culture: Trust, Passion To Win, Freedom To Act and For One Another. We are convinced that only in an environment shaped by those values can essential and pioneering services, solutions and input be created.

The Tech Museum of Innovation

Our Values: Tech, Yeah!

We say YES to PEOPLE

We recognize the unique value and creative potential in everyone. Through programs, exhibits and events we commit to honor and support this potential by inspiring the innovator in everyone.


We value challenges because they produce innovations. We commit to approaching problems with enthusiasm and optimism.


We celebrate the power of technology to transform lives. We commit to helping people use technology creatively and ethically.

We say YES to FUN

We are passionate about our work and about working together. We can’t help but share this joyfulness with everyone.


We value the trust and respect of our community and coworkers. We commit to becoming a place where we do what’s right because we love what’s right.

Schibsted Media Group

We have integrity

Our company is based on a long tradition of independent news, information and transparent marketplaces. Trustworthiness and quality are absolutely essential – people must be able to trust all our products and services.

We are innovative

We embrace innovation, it’s at our core. We always put users’ needs first – we go the extra mile. Innovation can be anything from a brilliant new concept to a minor, but no less important, improvement in how we do things.

We are a team

We believe in a friendly and open attitude. We also believe in the strength of people and competencies coming together to achieve something great. The companies in our group can reach far better results together than alone.

  294 Mission Statements Examples [Consumer Services & Products]

We are here to win

We must always strive to be better than our competitors at understanding our customers and markets – that’s the key to our continued success.

JB Media Group

JB Media Company Values Defined


We’re dedicated to having a positive impact. We believe in a fair economy, social justice, and a healthy environment—and we bring passion to our work to advance these goals. We work with clients who are aligned with this vision. We strive to be the change we want to see, by creating a healthy and empowering workplace culture and by giving back to our home community of Asheville, NC.


We look for opportunities for growth, for our company and for our clients—and we go for it! We embrace change as we constantly learn, try new things, and connect with new people. We’re innovative thinkers and creative problem solvers, collaborating with our clients to find opportunities within challenges.


We strive to do the right thing for the client. We see ourselves as part of the client’s team, and we’re highly motivated to help them succeed. For every project, we align our strategy with the client’s goals, needs, and budget. If we’re not the best fit, we recommend vendors that can better serve the client.


We cultivate positive relationships with our team members, clients, and partners. We show respect, stand up for our own needs, communicate with courage, and show gratitude in our words and actions. As a team, we support each other through challenges and celebrations.


We are thoughtful about how we spend our time and energy. While we pursue excellence on the job, we also support each other to live our best lives—pursuing personal projects, spending time with loved ones, and recharging our energy. We are passionate and purpose driven; at the same time, we stay grounded, respect boundaries, and avoid burnout.


We’re always looking forward. We invest in the future we want for our company, our clients, our environment, and the communities we serve. We track trends and position ourselves at the leading edge of a constantly changing industry. We sustain our company’s success by building strong relationships and an excellent reputation. We work toward a vision for a better world.

Variable Media

We regard for our clients’ business as our business. We analyze and behave like business partners, not agency advisers. We share our clients’ aspirations, work vigorously to understand their reality, and align our incentives with their objectives — so they know we’re in this for the long haul.

Integrity & Transparency

We are a company that offers media and analytics services for client partners from initial audit to the campaign analysis recap.

Operational Excellence

The devil is in the details and ensuring our advertising operations are tested and re-tested before a dollar is spent is imperative for a successful campaign launch.

Staff Experience

Continue to educate internally as well as externally on experience-driven case studies and new platform creative and targeting strategies.

Data Analysis

Campaign variables are the connective tissue of every campaign. Variable Media evaluates all these critical data points generating valuable insight that improves campaigns.

Quality Service

Pride ourselves in our media quality and service to ensure our advertising partners are our best advocates for new clients.

Continuous Innovation

The digital ecosystem continues to evolve with each campaign. Variable Media is set to optimize with this evolution to provide the best marketing tools and strategies to our agency partners.

Dubai Government Media Group



Bell Media

As Bell Media grows and evolves, it’s important that we state and define our core values. Our core values are meant to be a guiding light in an ever changing business environment and will define how we conduct business for the next 100 years. We believe that in an effort to stay ahead of the curve, business strategies will always shift but these values should remain the same to help shape our culture, develop our team and define our company.

— Integrity
— Results
— Innovation
— Education
— Collaboration

Flow Communications

Integrity, Reliability and Transparency

We pride ourselves on our integrity
We pride ourselves on the quality of our work
We deal with our clients, our stakeholders and our people with the utmost transparency
We acknowledge mistakes honestly and without defensiveness, and rectify them promptly

Our People Are Our Most Important Asset

We treat each other with dignity and respect and acknowledge each other’s unique skills sets and contributions to the team
We support each other and behave as a team
We deal with conflict promptly and fairly
We recognise and appropriately reward our people

Leadership and Innovation

We are a restless organisation that is never satisfied and continually looks for new and better ways of doing things
We are willing to take risks to innovate and remain at the cutting edge
We are proactive in helping clients to identify, scope and integrate their communication needs to leverage the maximum benefit

Right Stuff Media

Right Stuff Media isn’t your ordinary online marketing services company. We take pride in our unique approach to our clients and follow a core set of values to ensure the most amazing experience for development and execution of your projects.

  Best Mission Statements Examples (for eCommerce, Social Networks)

Personal Touch

Right Stuff Media focuses on the human touch that’s so often lacking in these high-tech times. We treat each client as part of the ‘family’ and we take your concerns as our own. Every person is different and this goes for businesses as well. There is no one-size-fits-all solution and no plug-and-play method when it comes to promoting businesses. Our long years of experience have taught us that.


Every relationship begins with trust and an appreciation for the common goals. In our interactions with our clients, partners, and families our commitment is to always do the right thing. When we’re entrusted with a client’s business, we take it very seriously. We will always take the long-term view, even if it’s not the most popular approach. In the end, the golden rule guides our business and we like it that way.


Whether the project is large or small, we believe in our clients having complete visibility as with which they are investing for their business. As we start-up an engagement, and on an ongoing basis as we continue our relationship, we ensure a fully understanding of accounts. We thoughtfully communicate any and all relationships between our company and others that may be involved in a solution, to ensure our clients understand how their solution is being developed and delivered.


Why make things more complicated than they need to be? We know that our clients have a hard time navigating the alphabet soup of Internet-speak. Marketing is still marketing, whether it’s online or off. It’s all about putting your product or service in front of the people who are hungry for it. We focus on keeping things as simple as possible so that you understand what we’re doing to advance your online presence.

Results Driven

Our methods focus on results. We measure our successes not by what we tried to do, but by what succeeded. Our approach is to start with the results you want for your business and work our way back to develop the concrete methods that will get you there.


When you hire a company to handle your marketing, you want to be actively involved in what they’re doing. That’s why at Right Stuff Media, we see each project as a collaboration. Our methods are transparent and we fully explain them to you in layman’s terms so that you can be a part of the process. After all, it’s your business. You should be in control.

Data-Based Decisions

The devil is in the details, or many times hiding within the numbers. In God we trust, all others bring data. Our value to our clients is to help demystify the data that pertains to their project or campaign, whether its a simple goal funnel, or Facebook’s latest “insights” term, which has yet to be accepted into the English language.


The world of Internet marketing changes in the blink of an eye. There are always new traffic methods, changes to search engine algorithms, and cutting edge technology and trends. Yesterday’s methods no longer get results. We stay current on these changing trends online, so that you get the return on investment.

Spirit of Fun

You’ll find that the team at Right Stuff Media are friendly and laid back. We love what we do and it shows. Helping your business succeed is not only fun for us, it’s also one of the most rewarding feelings we could ask for.

Dentsu Aegis Network

Our values define what is important to us and how we do business. They are a shared set of beliefs, which drive our behaviour and bind us together beyond individual brands and geographies. As Dentsu Network and Aegis Media came together to create Dentsu Aegis Network, we engaged with our people to identify the values which made sure we retained the best of our collective heritages, created the opportunities to collaborate with Dentsu Inc. and would be critical to the successful delivery of our new vision. Our values are:

Agilewe need to be nimble, quick and flexible, thinking and acting differently
Pioneeringwe’re innovative, risk-taking self starters, building an industry legacy
Ambitiouswe have a trail-blazing and inquisitive culture where relentlessness and hunger are rewarded
Responsiblewe take individual and collective responsibility for our thoughts and actions
Collaborativewe work together globally to deliver a consistent brand experience and partner together locally to provide the best client solution

Our values permeate Dentsu Aegis through our behaviour both as individuals and companies. They determine how we work in partnership and through wider collaboration, how we approach our relationships internally, with existing clients and how we win new business. They also influence the way we hire new people, develop employees, review performance, evaluate reward and achieve promotion.

  Code of Conduct & Ethics (Examples and Best Practices)



Performing above expectations, taking initiative and constantly working in line with Yara´s ambitions and personal goals.


Asking bold, brave questions; curiosity is the lifeblood of our culture. It is curiosity that builds knowledge and it’s the power of inquiry that led Yara’s three remarkable founders to head off an impending famine in the early 20th century.


Working together with mutual respect, partnership, and appreciation of all perspectives and approaches. The art of collaboration – both internally within Yara and externally with the rest of the world – amplifies our collective knowledge.


Being reliable, taking responsibility and always having Yara´s and society´s interests in mind when faced with tough decisions. Through accountability trust is earned.


Our people enjoy a personal stake in your continued success and take pride in what we do.

We’re here to serve our clients.

Our commitment to our clients is deeply ingrained in our corporate culture – and we go above and beyond every day to prove it. It’s in our DNA.

We get to know your business.

We keep abreast of what’s going on in your business and ours — so we can deliver the best marketing solutions possible.

We’re passionate about what we do.

We never lose sight of what matters most: our relationship with the client. We only succeed when our clients succeed.

We’re great to work with.

We like to have fun, but we’re serious about results. We have strong opinions, but no attitude. We know our craft, but are open minded and all ideas are welcome.

We are creative, but smart too.

We produce clever work, but always keep the objective of each campaign top of mind.

We do the right thing.

We recommend tactics that make sense, even if it means less money in our pocket. We find the most cost-effective means to achieve your goals.

We are results-oriented.

Pure and simple, that’s what we and our clients care about most – the bottom line! Cool, award-winning creative is great – but tangible results are even better. We strive for both.


Be Great

We bring it! We have an unrelenting drive to be great. We reach for awesome results, take pride in high-quality work, and deliver amazing customer service.


Our people are authentic and adhere to the highest level of ethics and integrity. We believe in doing what is right for our colleagues, customers, and shareholders, and we have the courage to address any issue in an honest and open manner.


We believe in transparency. We are committed to promoting open, two–way communication, so that every stakeholder knows here we stand and where we need to focus our energies to improve the company.

Take Action

We take action! We won’t wait. “That’s not my job” is never uttered. We jump on opportunities or challenges and are never afraid of unexpected outcomes.

Thought Leadership

We are passionate about thought leadership. As a go-to source for expertise in internet marketing, we like to turn confusion into understanding and complexity into a clear direction.

Winning Together

Our people have ambition for shared success. Everyone contributes and everyone is valued. Winning together transcends all aspects of WordStream.

More Core Values Examples

More core values examples: 250+ Best Core Values: Examples for 12 IndustriesSee also: 1500+ Best Company Vision and Mission Statements

Learn more:

Mission, vision, and values of a company are usually influenced by a particular leadership style. What is your leadership style? This answer can help you define the mission, vision, and core values more authentically.
Check these articles to get inspired and find your answer:

Qualities and Values of 10 Leadership Styles

These in-depth articles will provide more inspiration:

What Is Visionary Leadership? 7 Traits of a Visionary Leader
Charismatic Leadership: The Good, Bad, and Best Practices
What Is Transformational Leadership?
What Is Democratic Leadership?
What is Affiliative Leadership? The “People First” Approach
5 Main Principles of Laissez-Faire Leadership
What is Servant Leadership? 5 Must-Have Principles
What is Strategic Leadership? [Pros and Cons]

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